(MENAFN- EIN Presswire) EINPresswire/ -- Allied Market Research published a report, titled, "Period Care Market by Age Group (Upto 18 Years, 19-30 Years, 31-40 Years, and 40 Years & Above), Nature (Disposable and Reusable), Type (Sanitary Pads, Tampons and Menstrual Cup, and Shields, and Period Underwear), and Distribution Channel (Department Store, Grocery Store, Convenience Store, Dollar Store, Retail Pharmacy, Supermarket, Online, and Others): Global Opportunity Analysis and Industry Forecast, 2025-2035". According to the report, the "period care market" was valued at $37.1 billion in 2024, and is estimated to reach $69.1 billion by 2035, growing at a CAGR of 6.1% from 2025 to 2035.

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Prime determinants of growth

The growth of the period care market is primarily driven by increase in awareness of menstrual hygiene, rise in female workforce participation, and surge in demand for eco-friendly and sustainable products. Moreover, innovations in product materials, such as biodegradable pads, organic cotton tampons, and reusable menstrual cups, are further fueling market expansion.

In addition, government initiatives and policies aimed at improving menstrual health education, particularly in developing regions, have enhanced accessibility to period care products. The rise of direct-to-consumer brands and e-commerce platforms has also contributed to market penetration, offering greater convenience and product variety. Furthermore, the influence of social media and celebrity endorsements has played a crucial role in reducing stigma around and encouraging product adoption across different demographics.

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The retail pharmacy segment held a major portion of the market in 2024.

By distribution channel, the retail pharmacy segment held the largest market share in 2024, accounting for more than one-fourth of the period care market. This is due to its widespread accessibility, trustworthiness, and consumer preference for purchasing hygiene products from established brick-and-mortar stores. Pharmacies offer a reliable supply of sanitary pads, tampons, and other menstrual products, ensuring immediate availability, especially for consumers who prioritize discretion and quality assurance.

Asia-Pacific held a major portion of the market in 2024.

By region, the Asia-Pacific held the largest market share in 2024, accounting for more than one-third of the period care market. This is due to its large female population, increasing awareness of menstrual hygiene, and improving access to period care products. Rapid urbanization, rising disposable incomes, and government initiatives promoting menstrual health, especially in countries like India and China, have significantly boosted market growth. The presence of both global and local brands offering a wide range of products, from affordable sanitary pads to premium organic options, further drives demand. In addition, expanding retail networks, including supermarkets, pharmacies, and e-commerce platforms, have improved product availability. The cultural shifts and education programs advocating menstrual health are also playing a key role in increasing product adoption across the region.

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Leading Market Players: -
Edgewell Personal Care Company
Essity Aktiebolag
First Quality Enterprises
Incorporation
Hengan International Group Co. Limited
Kenvue
Kao Corporation
Kimberly-Clark Corporation
Ontex BV
Procter & Gamble Company
Unicharm Corporation

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