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Govee Taps Axicom For US And Germany PR
(MENAFN- PRovoke)
LONDON - Govee has named Axicom as its PR agency across the US and Europe, tasking the firm with expanding the smart lighting brand's presence in key markets.
The appointment spans the US and Germany, with the account led from Axicom's UK office.
The agency will support Govee's efforts to grow awareness of its connected lighting products, particularly around key launches and its new“Life is Colorful” branding. The agency will focus on developing integrated campaigns aimed at positioning Govee in a crowded category.
“Govee is truly a dream client for us - forward-thinking, creative, and collaborative, with a clear emphasis on crafting impactful, relatable campaigns and stories,” said Abbie Hughes, client director at Axicom.“This win allows us to truly flex our creative muscles, and we are delighted to join forces with Govee as they light up their communications and inspire consumers to bring more color and light into their home life.”
The appointment spans the US and Germany, with the account led from Axicom's UK office.
The agency will support Govee's efforts to grow awareness of its connected lighting products, particularly around key launches and its new“Life is Colorful” branding. The agency will focus on developing integrated campaigns aimed at positioning Govee in a crowded category.
“Govee is truly a dream client for us - forward-thinking, creative, and collaborative, with a clear emphasis on crafting impactful, relatable campaigns and stories,” said Abbie Hughes, client director at Axicom.“This win allows us to truly flex our creative muscles, and we are delighted to join forces with Govee as they light up their communications and inspire consumers to bring more color and light into their home life.”
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