Strategic Comms Consultancy For Early-Stage Startups Launches In Singapore

(MENAFN- PRovoke) SINGAPORE -Strategic Communications Consultancy ACID, which was created to help early-stage startups in emerging industries across Southeast Asia scale with clarity, has launched in Singapore.

Designed specifically for lean teams navigating high-stakes multi stakeholder environments in fintech and emerging industries-from AI-driven sectors such as enterprise tech and deep tech to cybersecurity and decentralised finance-ACID works closely with founders to develop intentional narratives, build reputational capital, and articulate their story to key stakeholders in order to accelerate business growth, it said in a statement.

ACID departs from traditional consultancy models by working with a maximum of five founders at any given time-a deliberate choice that enables the consultancy to focus on strategic depth rather than churn work.

Its services include narrative development and messaging strategy, media relations and running a press office, C-suite advisory including media training and executive positioning programs, brand management, employer branding, internal communications programs, stakeholder engagement, and crisis management; delivered on a project basis or retainers designed for the specific needs of a startup.

At the heart of ACID's approach is proximity to leadership. Rather than being brought in reactively like most communications agencies or functions, ACID embeds with leadership teams to harness communications as a strategic function from the outset, providing counsel when navigating moves such as expansions, fundraising, regulatory approvals, exits and acquisitions, product launches and business milestones, or go-to-market efforts.

“Many early-stage founders still think comms is something you invest in after you've raised or hit scale. But by then, you're playing catch-up,” said Chester Tan, founder and CEO at ACID.“Articulating your narrative with intention from the get-go becomes leverage very soon, helping you earn trust with regulators, cultivate your influence in your industry, attract the right partners, and lower your acquisition costs. These accelerate the creation of shareholder value, which is why we believe early-stage founders should bring comms to the table as soon as they've nailed product-market fit and begun acquiring users.”

The consultancy will also work with a network of boutique agencies and senior operatives from the communications and creative industries when client needs call for it.

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