Fendx Engages Branding Expert To Support Branding And Marketing For Its Planned Eco-Friendly Sponge Products

(MENAFN- Newsfile Corp) Oakville, Ontario--(Newsfile Corp. - June 11, 2025) - FendX Technologies Inc. (CSE: FNDX) (OTCQB: FDXTF) (FSE: E8D) (the " Company " or " FendX "), a technology company developing surface protection products, is pleased to announce that it has entered into a consulting agreement (the " Consulting Agreement ") dated June 10, 2025 with a third party branding expert who will provide strategic branding and marketing support as the Company prepares for the market introduction of its eco-friendly sponge product line.

As disclosed in the Company's April 24, 2025 news release, FendX entered into an exclusive supply agreement that enables the Company to produce its own line of eco-friendly sponge products using the supplied foam which is made with proprietary manufacturing trade secrets. The Company intends to introduce these sponge products to consumer, retail and other commercial cleaning markets globally.

Dr. Carolyn Myers, CEO of FendX states, "A key initial step for a strategic rollout is the development of a distinct brand identity for the sponge product line, including naming, visual branding elements, such as color schemes and packaging design and creation of marketing promotional materials to support future promotion efforts. The engagement of a branding expert is expected to be instrumental in shaping a compelling and market-ready brand that effectively communicates the unique value of the sponge products."

The monthly consulting fee is $5,000 plus taxes payable in common shares of the Company on a quarterly basis upon receipt of invoices (at a price per share equal to the greater of: the Company's market price, its last financing price or higher price as may be agreed to). In addition to the consulting fee, the Company has also agreed to grant the consultant 250,000 options (each, an " Option ") to purchase Shares pursuant to the Company's stock option plan within two weeks of the date of the Consulting Agreement. The details of the Options grant will be included in a subsequent news release following the date of their respective grant. All securities issued pursuant to the Consulting Agreement will be subject to receipt of all necessary regulatory approvals, including from the CSE. All securities will also be subject to resale restrictions in accordance with applicable securities laws and the policies of the CSE and will not be registered under the U.S. Securities Act of 1933, as amended. The term of the Consulting Agreement is for a period of six months ending December 9, 2025, and includes an early termination provision whereby either of the Company or the consultant may terminate the agreement upon 7 days written notice. The Company has the option to renew the Consulting Agreement for one or more months after the initial six-month term on the same terms, and any renewal will be at the discretion of the Company.

About FendX Technologies Inc.

FendX is a Canadian innovation-driven technology company focused on developing advanced surface protection and cleaning solutions for everyday environments. The Company is building a diversified product portfolio that includes nanotechnology-based coatings and a sustainable sponge product line. Its lead product under development, REPELWRAPTM film, is a protective surface coating film designed to prevent the adhesion of pathogens and reduce their transmission. FendX is also developing a spray coating and a catheter coating. Expanding beyond nanotechnology, the Company is preparing for the launch of a line of eco-friendly sponge products. FendX conducts research and development activities in collaboration with industry-leading partners, including McMaster University, and holds exclusive worldwide licenses to its nanotechnology and a robust intellectual property portfolio.

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