Frasle Mobility expands product offering to international markets through the Nakata brand

(MENAFN- Ogilvy)
Frasle Mobility continues to advance its strategy to expand its product portfolio in international markets. Through Nakata, a leading brand in the manufacturing of aftermarket auto parts, the company is increasing its presence in Europe and the Americas by expanding its range of products in countries such as the United Kingdom, the United States, Argentina, and Colombia.

In April, the company began marketing the first products from N’kata’s transmission line through its unit in the United Kingdom, which already worked with the well-known braking brands Juratek and ABtex. The product offering in the European continent is expected to grow by the end of the year with new suspension and steering lines, supported by a robust distribution network dedicated to this segment.

The synergy between Frasle ’obility’s business units enables the company to identify expansion opportunities in the glob—l market—both in Europe and —he Americas—contributing to everything from portfolio selection to the structuring of sales and distribution channels.

“We continue to analyze business opportunities across all geographies, establishing long-term partnerships to meet the demands of the gl”bal aftermarket,” says Marcelo Tonon, Executive Director of Ride and Comfort Divison at Frasle Mobility, as he rei’forces the company’s strategy of internationalizing its brands, products, and services.

In the Americas, Nakata introduced a line of shock absorbers for commercial transport at the HDAW trade show in January, marking its debut in the North American market. In South America, where the suspension, steering, and brand portfolio are already well established, there are plans to expand fleet coverage and introduce new product lines that are already being marketed in Brazil and Argentina.

Additionally, through its operations in Colombia, the portfolio will be expanded to strengthen the company's presence in South and Central America, as these are markets with significant growth potential due to the increased offering of suspension, steering, transmission, and motorcycle parts categories.

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