Comms Consultancy Mutant Opens Shop In The Philippines

(MENAFN- PRovoke) MANILA - Communications consultancy Mutant has officially opened its doors in the Philippines, expanding its regional footprint and sharpening its presence across Southeast Asia. The move marks a key milestone in the agency's growth strategy, as it brings its brand of strategic, creative, and results-led communications to Manila.

The Philippine operations will be led by experienced communications professionals Dev
Atinaja and Luckie Masbad, who will drive local strategy, client success, and business development in-market.

Atinaja is a trusted communications leader known for her expertise in consumer storytelling and brand building. She has led campaigns for top consumer brands like Lazada, McDonald's, Epson, Nestlé, Bosch, adidas, and SM Supermalls, bringing a powerful mix of creativity and culturally relevant approach to every brief. She will be joining the team as its PR director.

"The PR landscape here is shifting fast-with the rise of the creator economy and evolving media consumption, brands need to be bolder and more strategic in how they show up and get their messaging across,” said Atinaja.“Mutant's approach is rooted in strategy, creative and real outcomes, and I'm excited to bring that mindset to local brands looking to grow with impact.”

Masbad on the other hand brings a multidisciplinary approach and strong executional track record across social media, events, ATL campaigns, and client servicing. SHe is also joining as a PR director.

“At the heart of what we do is helping brands to connect with the right people; it's not just about visibility anymore,” added Masbad.“It's about creating authentic moments that spark action and loyalty, crafting communications that work on a local level, but also align with brands' broader regional or global goals. This is the beginning of a new chapter for Mutant and for PR across the Philippines.”

“The Philippines is a vibrant, fast-evolving market with so much untapped potential for brands to build real connections to a strong media landscape and digitally-savvy consumers,” added Joseph Barratt, CEO, Mutant.“What's needed now is communications that are smart, strategic, creative, and commercially meaningful-and that's exactly what we're here to deliver."

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