CITY-WIDE MAMMA MIA!-INSPIRED ACTIVATIONS CELEBRATING THE ARRIVAL OF THE ICONIC MUSICAL NEXT MONTH

(MENAFN- Mid-East Info) Featuring Mamma Mia-themed brunches, fitness classes, ladies nights, quiz nights, art sessions, and more!

Abu Dhabi, UAE – Get ready to immerse yourself in the joy, energy, and music of MAMMA MIA! The Musical, as we bring city-wide, Mamma Mia-inspired activations to both Abu Dhabi and Dubai, in celebration of the beloved musical arriving at Etihad Arena, Yas Island, in one month, from 11-22 June 2025 .

From themed brunches and quiz nights to fitness classes and glam packages, these activations will immerse fans across the UAE in the spirit of MAMMA MIA! and set the vibe for one of the most joyful musicals in the world.

The vibrant mix of activities will also feature exclusive discounts, giveaways, and of course, plenty of ABBA music to keep the good vibes flowing!

Here's a breakdown of the confirmed activations:

CRANK: Mamma Mia-themed Spin Classes – Abu Dhabi & Dubai

MAMMA MIA!-themed Spin classes with ABBA hits to get your heart pumping and your feet moving!

Locations & Date :

• Dubai: Friday 16 May, 1:30 PM with Dan & Carissa
• Abu Dhabi: Sunday 18 May, 11:00 AM with Erin Russell

Offers :

• Exclusive giveaways to lucky participants
• 10% off Mamma Mia tickets

Fahid Beach Club by Barbossa : Mamma Mia-themed Sunset Session – Abu Dhabi

MAMMA MIA Sunset Session at Abu Dhabi's vibrant beachside destination with upbeat ABBA tracks.

Date : Saturday, 17 May

Offers :

• 20% discount on F&B packages for all MAMMA MIA! ticket holders

Cafe Del Mar : Mamma Mia-themed Week – Abu Dhabi

MAMMA MIA!-themed Week at Cafe Del Mar featuring Ladies Day, Rose Day, and Ladies Night with a soundtrack of ABBA's top Mamma Mia hits!

Dates :

• 19 May – Ladies Day
• 20 May – Rose Day
• 21 May – Ladies Night

Offers :

• 10% off on Mamma Mia tickets

Mamma Mia-themed Ladies Nights – Abu Dhabi

Ishtar: MAMMA MIA! Ladies night across two days at Ishtar, with fabulous Mamma Mia-themed drinks and cocktails.

Date :

• 20 May
• 27 May

Offers :

• Three complimentary MAMMA MIA-themed cocktails for ladies

Craft by Side Hustle: MAMMA MIA! Ladies night, where you can dress in Mamma Mia-inspired 80s outfits and dance to themed music featuring ABBA's best Mamma Mia hits!

Date : Wednesday, 21st May

Offers :

• Unlimited house drinks for ladies for only AED 99

Tips & Toes Glam Package – Abu Dhabi & Dubai

From head to toe, get ready to dazzle with a MAMMA MIA!-inspired glam that includes the ultimate hair and nail services across all Tips & Toes UAE branches.

Date : Starting 22nd May until 11th June

Offers : For AED 585 (originally valued at AED 780), you get:

• BeautiFile Manicure & Pedicure (the newest, advanced technique)
• Golden Silk Hair Treatment
• Blow-Dry
• S'rr Ocean-Scented Hair Perfume (inspired by MAMMA MIA's coastal energy)
• Lush'd Lip Glaze (freshly launched retail addition and inspired by the natural makeup of MAMMA MIA)
• Mamma Mia ticket giveaways
• 10% off on Mamma Mia tickets

MAMMA MIA! Inspired Quiz Nights

Crafty Fox – Abu Dhabi

MAMMA MIA! quiz night at Crafty Fox, where you can test your knowledge of the beloved musical.

Date : Thursday, 22nd May

Offers :

• Ticket giveaways for winners

The Keg Room – Abu Dhabi

Another round of MAMMA MIA! quiz night fun, at The Keg Room, where you can test your trivia skills.

Date : Wednesday, 4th June

Offers :

• Ticket giveaways for winners

Barbossa Brunch – Abu Dhabi

MAMMA MIA!-themed brunch at the lively Barbossa with delicious food and drinks, featuring ABBA hits.

Date : 31st May

Offer :

• 10% discount on Mamma Mia tickets

Design & Dine x Hawksbill, Saadiyat Beach Golf Club – Abu Dhabi

MAMMA MIA!-themed art night at Saadiyat Beach Club, where participants can bring out their artistic side and create MAMMA MIA!-inspired masterpieces, while enjoying delicious bites and ABBA-inspired drinks.

Date : 31st May

Offers :

• 10% off on Mamma Mia tickets
• 10% of Design and Dine package for MAMMA MIA ticket holders

Tickets to the musical are available today via etihadarena and platinumlist, with prices starting from AED 125 (weekday shows).

Notes to Editor

MAMMA MIA! The Musical
Dates: June 11–22, 2025
Location: Etihad Arena, Yas Island, Abu Dhabi

About Proactiv Entertainment

Proactiv Entertainment is a global promoter and producer of large-scale shows, international exhibitions and music concerts. With headquarters in Barcelona, and offices in Madrid and Abu Dhabi, Proactiv Entertainment has more than thirty years of experience in the entertainment sector.

Our projects include internationally recognized shows such as Broadway's The Lion King, Disney On Ice, Disney Live!, Star Wars in Concert, Marvel Universe Live, Peppa Pig's Adventure, Harlem Globetrotters, WWE, Monster Jam and successful exhibitions like FC Barcelona The Exhibition and Meet Vincent Van Gogh. Moreover, Proactiv Entertainment also has a long tradition in music having collaborated with artists like Andrea Bocelli, Maluma or Enrique Iglesias. As the company grew, an international expansion began first in the Middle East, and later into North and South America and the rest of Europe, where we have organized and produced original shows for a wide variety of audiences.

For all media inquiries, contact:

Rojina Al Shehazeh | Stephanie Dafeta | Tala Labadi

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