US-UK Tips On How Koreans, Others Must Approach Trump Trade Talks

A notable omission from the US-UK deal is any mention of service industry tariffs, including on US films produced overseas , which President Trump has indicated he would target. At the signing ceremony for the US-UK trade deal on May 8, he suggested such issues could be handled separately. In 2024, US studios spent around $2.8 billion to film movies in the United Kingdom, including blockbuster films Wicked and Barbie. Taxing this investment with tariffs could become a substantial issue between the United States and other countries if fully pursued by the Trump administration.

No deal would be complete without substantial investment commitments. Within a day of the agreement, British Airways' parent company announced the purchase of roughly $13 billion worth of Boeing aircraft – a development that was teased by Secretary of Commerce Howard Lutnick in the original announcement. At the press conference announcing the trade deal, Lutnick indicated that the United States had“agreed to let Rolls-Royce engines and those kind of plane parts to come over tariff-free,” although the intricacies of such an arrangement did not appear in the official text of the agreement.

Beyond these items, the agreement does not mention Britain's future status under AI export controls or access to chips – the Joe Biden administration's“AI diffusion rule” guaranteeing the country's tier-one status was rescinded shortly after the talks – nor did US companies offer any chip or AI concessions in tandem. This stands in contrast to Trump's recent inroads in the Middle East, where he received major concessions at the same time as business deals for countries to access high-level US semiconductor technologies.

These agreements may mean that control over access to AI technologies and advanced chips will be a critical part of the canvas as the president creates new deals.

President Trump came away from the deal with market expansion for US agricultural products in the United Kingdom – including $700 million for ethanol exports – along with alignment on labor, intellectual property and environmental standards and commitments for supply chains on pharmaceuticals. Perhaps one of the most significant implications for a US-Korea deal is the United Kingdom granting the United States an exemption on its 20% tariff on beef imports, replacing it with a quota system for US imports of the item. This is an important development for Korea's negotiating posture, where the country maintains restrictions on the import of US beef jerky products and beef under thirty months of age.

Along these lines, UK regulations around antibiotics and chemicals remain in force. Prime Minister Keir Starmer clarified that UK food standards would not be eliminated, signaling chlorinated chicken and hormone-treated beef will likely still be ineligible for export. The countries also agreed to collaborate on digital trade, meaning that US-Korea digital platform issues could be on Korea's docket for further negotiations.

The ins and outs of the UK deal mean a few things for whoever is queued up next.

First, no purchase commitments seem to be enough to repeal the 10% baseline tariff. This is a minimum levy that could remain against other countries for the foreseeable future. It is worth noting that, unlike South Korea, the United Kingdom does not face“reciprocal tariffs.” Therefore, the trade deal provides limited insights as to how U.S. tariffs could be lowered from 25% toward the 10% baseline levels.

Second, a deal almost certainly means high-profile company investments are a negotiating tool for tariff concessions. There is a certain magic in the theatrics around this – the United Kingdom's deal was done in the Oval Office, with the ambassador in front of the cameras. For a deal to be made, attention will be paid to high-level publicity and visible leader deference.

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It also remains to be seen if massive investments announced prior to negotiation days – such as Hyundai's $21 billio countrywide investment announcement from March or possible involvement in the Alaska LNG pipeline – will be considered as part of a trade package, or if deals will need to be made day of.

Last, the UK deal entailed some liberally framed commitments set to be resolved at a later date. One clause included a pledge for both countries to continue“to identify” areas of opportunity for trade relations. The United States and the United Kingdom did not go into the agreement with any preexisting FTA. The agreement allows either country to terminate the agreement with written notice. This makes the deal a different commitment than the US-Korea FTA (KORUS FTA), which requires 180 days' notice for termination , and moreover, does not appear to be legally binding.

Nomenclature is important. Since this is an“economic prosperity deal,” movement toward any type of post-Brexit FTA would likely require further negotiation . In South Korea's case, the extent to which a deal could abrogate or change the KORUS FTA was not indicated by the deal made with the United Kingdom on May 8. Still, the declaration of a British trade deal means that things are starting to move forward, and that Liberation Day may not be the end all be all.

Tom Ramage is an economic policy analyst at the Korea Economic Institute of America, which originally published this article on its newsletter The Peninsula. The article is republished with permission.

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