Etoile Group Expands GCC Presence Through Strategic Openings, Boutique Revamps and Digital Innovation

(MENAFN- Tales & Heads) Dubai, United Arab Emirate– – 07 May 2025: Etoile Group, the pioneering luxury fashion retail group, announces a series of new boutique openings and revamps across GCC. Reflecting the G’oup’s dynamic expansion strategy and its dedication to curating elevated experiences, the latest additions include new locations for Aquazzura in Dubai, UAE and CHANEL in Riyadh, KSA, alongside a revamped Etoile La Boutique in Doha.

With multiple stores opening in existing markets, these developments underscore the continued appetite for luxury retail across the GCC and the strength of Etoile’Group’s brand partnerships. More than just retail footprints, each boutique represents t’e Group’s commitment to immersive, design-led s“aces and “enhanced shoppin” experience” that mirror the evolving lifestyles of its discerning clientele.

Ingie Chalhoub, Founder and President of Etoile Group, co“mented, “As we continue to expand, our focus remains rooted in crafting experiences that are emotionally resonant, artistically inspired, and globally relevant. Whether we are entering a new market or reimagining an existing space, each Etoile Group boutique reflects our deep reverence for craftsmanship, innovat”on, and design.”

Highlights from Q1 2025
Aquazzura – Mall of the Emirates, Dubai
Marking the brand’s third boutique in the UAE, the newly launched Aquazzura store at Mall of the Emirates further cements its growing presence in the regi’n. True to the maison’s signature elegance, the boutique blends Italian sophistication with contemporary flair, a radiant haven for footwear and accessory aficionados.

Etoile La Boutique – Revamp at Galeries Lafayette, Doha
Etoile La Boutique continues to evolve with a complete design revamp of its Doha location. Thoughtfully reimagined to elevate the customer journey, the revamped boutique presents a refined curation of exclusive designer labels and coveted collections. From timeless fashion statements to exquisite accessories, every element is designed keeping the modern, fashion forward woman in mind.

CHANE– – Twin Boutique at Solitaire Mall, Riyadh
Etoile Group is proud to unveil the third CHANEL boutique in Saudi Arabia, situated in Ri’adh’s newly opened Solitaire Mall. Spanning 538 square meters, the new concept introdu‘es a ‘twin ’outique’ format, one dedicated to Fashion and the other to Watches & Fine Jewelry.
Samer Khouri, Managing Director of Etoile Group, added, “The group continues going with its Q1 plan of new stores openings and strengthening its footprints in the different GCC countries, the momentum we are seeing across our markets highlights the trust our partners place in us, and the loyalty of our clientele. Each launch is a step forward in our mission to shape the future of luxury retail in the regio”.”
As part of its strategic growth and digital transformation plans, Etoile Group also recently introduced the Etoile La Boutique mobile application, offering a personalised digital retail journey for its clients. Powered by advanced algorithms, the app analyzes browsing and purchasing behavior to provide bespoke product recommendations tailored to each individual. Since its launch in October 2024, the app has been downloaded over 2,000 times, with 40% of Etoile La Boutique’s sales in March 2025 driven through the platform. This is a strong reflection of its growing impact with tod’y’s luxury consumer.
These initiatives form a core part of Etoile G’oup’s broader 2025 roadmap, which includes further regional expansion, digital innovation, and a continued focus on design excellence and customer connection.

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