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Big Valley Marketing Adds New Practice Areas
(MENAFN- PRovoke)
SAN FRANCISCO - Big Valley Marketing has launched three new consulting practices-brand strategy, marketing strategy and market intelligence- to further support clients in the B2B tech sector.
The new brand strategy practice focuses on helping tech companies navigate increasingly crowded market segments. Led by strategy and positioning practice lead Scott Friedman, the offering aims to align every element from brand vision to market positioning.
The marketing strategy practice addresses pressures on marketing leaders to deliver impactful results with limited resources. The practice, led by Mel Johnson, emphasizes data-driven strategies that align marketing initiatives with broader business objectives, ensuring that marketing is recognized as a growth engine rather than a cost.
The third practice, market intelligence, fills a critical gap in understanding brand perceptions and market trends. Big Valley's team of experts leverages a variety of research methods to provide actionable insights that inform strategy and decisions. The new practices enhance Big Valley's existing expertise in content marketing, corporate communications, and digital and social marketing.
“This is all about adding depth of expertise in critical areas for technology marketers and communicators: leading with strategy; learning from intelligence; and taking a more holistic approach to managing brand, demand and reputation,” said founder and CEO Tim Marklein.“We believe brand, demand and reputation are interdependent. They require focused leadership and sustained investment across channels and disciplines.”
The new brand strategy practice focuses on helping tech companies navigate increasingly crowded market segments. Led by strategy and positioning practice lead Scott Friedman, the offering aims to align every element from brand vision to market positioning.
The marketing strategy practice addresses pressures on marketing leaders to deliver impactful results with limited resources. The practice, led by Mel Johnson, emphasizes data-driven strategies that align marketing initiatives with broader business objectives, ensuring that marketing is recognized as a growth engine rather than a cost.
The third practice, market intelligence, fills a critical gap in understanding brand perceptions and market trends. Big Valley's team of experts leverages a variety of research methods to provide actionable insights that inform strategy and decisions. The new practices enhance Big Valley's existing expertise in content marketing, corporate communications, and digital and social marketing.
“This is all about adding depth of expertise in critical areas for technology marketers and communicators: leading with strategy; learning from intelligence; and taking a more holistic approach to managing brand, demand and reputation,” said founder and CEO Tim Marklein.“We believe brand, demand and reputation are interdependent. They require focused leadership and sustained investment across channels and disciplines.”
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