Account News In Brief (March 10, 2025)

(MENAFN- PRovoke) NEW YORK - Praytell has been named the global communications agency of record for BWH Hotels, which includes WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels. The agency will drive brand awareness, engage key audiences, and support BWH Hotels' loyalty programs, which serve 62 million members globally will manage media relations, thought leadership, and integrated communications initiatives across North America, APAC, EMEA, and LATAM. The partnership began in February 2025 following a competitive RFP process.

BOSTON - Salvador Tech, a cyber resilience and recovery solutions company, has appointed Red Lorry Yellow Lorry as its U.S. PR agency. The partnership will focus on elevating Salvador Tech's position as a thought leader in OT/ICS cybersecurity, specifically targeting critical infrastructure decision-makers in the U.S. The PR program, led from the Boston office, will educate U.S. media on the risks of extended downtime caused by cyber-attacks and the importance of resilience-focused strategies to mitigate these threats.

LOS ANGELES - Leuba Hotels & Resorts, the luxury hospitality group with properties in Asia-Pacific, has appointed Zapwater Communications as its U.S. agency of record. The partnership will focus on elevating Leuba's profile in the U.S. by developing a targeted media relations strategy for the brand's prestigious hotels and fine dining experiences. Zapwater will work closely with Leuba to generate media coverage about its renowned properties, such as Tower Club at Leuba and Leuba at State Tower in Bangkok. The agency will drive stories around Leuba's culinary, wine, and mixology programs, as well as identify new events and initiatives.

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