Streaming Continues To Drive Swiss Music Market Growth

2025-02-13 02:17:05

(MENAFN- Swissinfo) The Swiss music market generated sales of CHF249 million ($274 million) in 2024, up 7% on the previous year, with streaming driving most of the growth.

This content was published on February 13, 2025 - 11:02 2 minutes Keystone-SDA

Deutsch de Der Schweizer Musikmarkt wächst dank dem Streaming weiter Original Read more: Der Schweizer Musikmarkt wächst dank dem Streaming weite

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This is the ninth year in a row that the Swiss music market has continued to grow. However, sales are still below the peak of 2000, when they reached CHF372 million.

The Swiss association of music labels (IFPI) said music streaming accounted for over 90% of sales last year. According to a press release published on Thursday, YouTube, Apple Music and Spotify were the main drivers.

In contrast, sales achieved with CDs have continued to fall; compared to 2023, they were down by 25%. This corresponds to turnover of CHF9.7 million – the lowest figure since the launch of the CD at the beginning of the 1980s, according to IFPI.

According to the IFPI press release, songs in Swiss German dialect were the most-streamed Swiss acts in 2024. In first place was Stubete Gäng, followed by Schwizergoofe, Patent Ochsner, Gölä and Hecht.

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The most-streamed international acts in Switzerland last year were led by women: Taylor Swift and Billie Eilish. They were followed by Eminem, The Weeknd and David Guetta.

The album Loch dür Zyt by Bern band Züri West was successful. Internationally, Billie Eilish's Hit Me Hard And Soft was the most successful album of the year. The song Beautiful Things, which helped US singer-songwriter and pop musician Benson Boone make his name, was the most successful single of 2024.

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