(MENAFN- PR Newswire)
NEW YORK, Nov. 19, 2024 /PRNewswire/ -- Prosourcefit, a leading name in online fitness and lifestyle products, is thrilled to announce its Acquisition of Hyggelight, a premium candle brand known for its focus on natural, sustainable, wellness-inspired scents. This acquisition is part of Prosourcefit's strategic mission to broaden its lifestyle and wellness portfolio, enhancing the holistic journey for its customers.
With a strong emphasis on quality and an expanding array of offerings,
Prosourcefit has made waves in the fitness industry by providing customers with everything they need to support an active and balanced lifestyle. The addition of
Hyggelight's products aligns with Prosourcefit's commitment to creating environments that promote relaxation, recovery, and mental well-being alongside physical fitness.
"We are excited to welcome Hyggelight into our family," said Anatoly Krichevsky, Prosourcefit CEO. "Wellness extends beyond physical activity; it encompasses a lifestyle of balance and tranquility.
The sensory experience provided by
Hyggelight's candles aligns perfectly with our vision of providing products that enrich our customers' entire well-being journey."
Igor
Finkelshteyn,
President of
Prosourcefit, added, "Hyggelight's
operations will very naturally fit into the team and capabilities we've worked to grow over the past few years."
"We're thrilled to be part of
Prosourcefit and Pilot Wave," said Chris Hileman, COO of Hyggelight. "With Prosourcefit's and Pilot Wave's capabilities, we're confident we can grow to our potential", Cynthia Hileman, President of Hyggelight, added.
"We are extremely excited to add
Hyggelight to the portfolio," said Afsheen Afshar, Founder and Managing Partner at Pilot Wave Holdings Management. "This is part of Pilot Wave's strategic path to strengthening small businesses."
About Prosourcefit
Prosourcefit, established in 2011, exists to inspire active, healthy lifestyles with products that make fitness attainable and enjoyable for everyone. They do this by constantly pursuing innovation as they find new ways to enhance the customer experience and develop higher quality products to meet customers' evolving needs.
About
Hyggelight
Hyggelight was born out of a simple question: why do so many candle companies pour their products into single-use containers? Like many of us, the founders had a cabinet full of empty jars they hesitated to throw away, wondering how they might be
repurposed instead. This reflection led to the creation of Hyggelight and its innovative product line, The Growing Candle, combining the warmth of thoughtful fragrance with eco-conscious design.
About Pilot Wave Holdings
Pilot Wave Holdings is the first acquisition firm dedicated to growing small businesses with bringing modern technology. Comprised of hybrid investment professionals, operators, and technologists, the team partners with exceptional management to grow businesses and help them continue to be competitive in the technological age. For further information, please contact:
[email protected]
Media Contact:
[email protected]
SOURCE Pilot Wave Holdings Management
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE?
440k+
Newsrooms &
Influencers
9k+
Digital Media
Outlets
270k+
Journalists
Opted In
GET STARTED
MENAFN19112024003732001241ID1108902952
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.