UK In-Store Retail Media 2024: What Can Brands And Retailers Worldwide Learn From The Digitization Of UK Stores?


(MENAFN- GlobeNewsWire - Nasdaq) Dublin, July 05, 2024 (GLOBE NEWSWIRE) -- The "UK In-Store Retail media 2024: What Can Brands and Retailers Worldwide Learn From the Digitization of UK Stores?" report has been added to ResearchAndMarkets.com's offering.

UK retailers are leading the charge on in-store retail media, thanks to their already extensive digital out-of-home (DOOH) screen networks. Here's what brands and retailers worldwide can learn from the digitization of UK stores.

Key Question: How are brands and retailers succeeding in the digitization of UK stores?

Key Stat: Digital out-of-home (DOOH) will account for two-thirds (67%) of total out-of-home (OOH) ad spending in the UK in 2024 - compared with just 34.8% in the US.

Key Report Features:

  • 2 Exportable files for easy reading, analysis and sharing.
  • 4 Charts: Reliable data in simple displays for presentations and quick decision making.

Key Topics Covered:

  • Executive Summary
  • In-store retail media is a growing opportunity for retailers and brands
  • The UK is leading the charge on in-store retail media
  • What retailers and brands can learn from the digitization of UK stores
  • Sources
  • Media Gallery

Charts

  • Digital OOH Accounts for a Much Bigger Share of Total OOH Ad Spend in the UK than the US
  • Over 4 in 10 Retailers Worldwide Plan to Offer In-Store Retail Media Opportunities In 2024
  • Programmatic DOOH Outperforms DOOH and OOH Overall on Targeting, Awareness, and ROI
  • Brands Want Retail Media Networks to Measure Attributable Sales and ROI as Well as Reach

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Attachment

  • UK Retail
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