(MENAFN- KNN India)
National Rural Livelihoods Mission Launches ODOP Wall New Delhi, Aug 12 (KNN)
The One District One Product (ODOP) initiative has collaborated with the Deendayal Antyodaya Yojna - National Rural Livelihoods Mission (DAY-NRLM) to launch the ODOP wall.
The ODOP wall was launched Charanjit Singh, Additional Secretary, Rural Livelihoods, Ministry of Rural Development on Thursday.
Speaking at the launch,Singh said that such convergence is one more step forward towards realising Prime Minister Narendra Modi's vision of showcasing the uniqueness of Indian Craft before the world.
The ODOP program, an initiative under the Department for Promotion of Industry and Internal Trade aims at manifesting the vision of the Prime Minister to make the country and its people self-reliant by fostering balanced regional development across all districts of the country.
Under this Collaboration products are being identified from all districts to be promoted for their unique qualities and cultural significance which include various handicrafts, handloom, and agricultural products that have been associated with the identity of their place of origin.
This collaboration aims to drive consumers towards emporia, boosting sales and increasing the visibility SARAS products even further to promote indigenous crafts and artisans of rural SHGs women.
Key persons present at the event included Smriti Sharan, Joint Secretary, Rural Livelihoods, Swati Sharma, Joint Secretary, Rural Livelihoods, Raghvendra Pratap Singh, Director, Rural Livelihoods, Nivedita Prasad amongst others.
(KNN Bureau)
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