(MENAFN- The Peninsula) joelyn baluyut |
The Peninsula
Doha, Qatar: Qatar Tourism (QT) has unveiled its comprehensive plans to target international tourists and promote Qatar as an appealing summer destination, according to a statement shared with The Peninsula.
Berthold Trenkel, the Chief Operating Officer of Qatar Tourism, outlined the strategic initiatives that will be implemented to attract travellers from around the world.
A key strategy adopted by Qatar Tourism is the country's open visa policy, positioning Qatar as the most accessible country in the Middle East and the 8th most accessible globally in terms of visa facilitation, Trenkel explained.
With visa-free entry already offered to 100 nationalities, Qatar aims to welcome and attract tourists from all corners of the globe. The recent expansion of the Hayya Platform has further simplified and unified the tourist visa processes, ensuring a seamless experience for visitors to Qatar.
Qatar Tourism's central brand platform, known as“Feel More in Qatar,” plays a crucial role in marketing the country as a distinctive and authentic destination. Through various marketing initiatives, the platform showcases Qatar's rich culture, heritage, cuisine, and warm hospitality.
To cater to different types of travellers throughout the year, seasonal iterations of the platform are introduced. For example,“Feel Winter in Qatar” presented a diverse range of indoor and outdoor activities for families and adventure seekers, while Eid in Qatar featured enticing discounts, promotions, and entertainment to celebrate the joyous occasion.
Trenkel said:“Looking ahead, our summer campaign is set to offer a dynamic season of events for both residents and visitors.”
The highly anticipated Qatar Live programme, featuring a line-up of concerts and events, will continue to be a highlight. Additionally, the introduction of new and first-ever festivals aims to captivate visitors and provide them with an unforgettable experience. These initiatives strive to create an irresistible and lively atmosphere in Qatar during the summer months, establishing the country as a must-visit summer destination.
Moreover, Trenkel emphasised that the summer campaign will contribute significantly to Qatar's long-term tourism strategy:“Qatar Tourism's summer campaign goes above and beyond in its efforts to attract tourists by offering a packed schedule of activities, enticing hotel promotions, and creating a vibrant atmosphere throughout the country.”
As part of the summer campaign, Qatar Tourism has curated an exciting list of activities and recommendations, catering to various interests.
From family-friendly experiences to thrilling water activities, captivating indoor wonders, cultural offerings at museums and libraries, and a wide range of shopping possibilities at diverse malls across the country, Qatar Tourism aims to provide visitors with a memorable summer experience. Additionally, they have compiled a top ten list of Qatar beaches, showcasing the country's scenic coastal offerings.
All of these can be viewed on their website, visitqatar.com.