(MENAFN- The Peninsula) The Peninsula
Doha, Qatar: Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, having revamped its brand positioning“It's my Place, my Choice,” has joined forces with Hamad Medical Corporation (HMC) to launch a four-day awareness campaign on the occasion of World No Tobacco Day.
Observed annually on May 31, World No Tobacco Day serves as a global initiative led by the World Health Organization (WHO) to raise awareness about the health risks associated with tobacco use.
Held from May 31 to June 3, the campaign aims to educate the community about the harmful effects of tobacco and promote a smoke-free lifestyle, through an awareness booth open from 2pm-10pm at the Atrium Node for visitors to learn more about the impacts of tobacco use and its cultivation.
The booth labeled“We need Food, not Tobacco” will be staffed by knowledgeable representatives who will help answer visitors' question about smoking and provide support to those willing to quit, while also raising awareness about the detrimental impact of tobacco growing on food insecurity and malnutrition.
Tobacco cultivation occupies significant amounts of arable land, diverting resources from the cultivation of essential and nourishing crops. This exacerbates issues of food security and malnutrition, particularly in low and middle-income nations.
Commenting on the World No Tobacco Day awareness campaign, Robert Hall, General Manager of Doha Festival City said:“At Doha Festival City, we take our commitment to promoting health and well-being seriously. We would like to express our sincere gratitude to Hamad Medical Corporation for their continued collaboration and support. Together, we aim to raise awareness about the harmful impact of tobacco and empower individuals to make informed choices for a smoke-free and more sustainable future.”
Dr. Ahmad Al Mulla, Director of HMC's Tobacco Control Center thanked Doha Festival City for its efforts in supporting the reduction of tobacco use in the community.“Quitting smoking improves blood circulation and glucose levels which regulates insulin, especially in diabetic patients, and reduces bad cholesterol as well as prevents many ailments and conditions. Tobacco contains around 70 harmful chemicals that cause cancer and this is why we advise smokers to seriously consider giving this habit up and we appreciate major organizations supporting our efforts.”
Doha Festival City and HMC have a proven history of successful collaborations, focusing on promoting important health issues to our visitors.
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