(MENAFN- AzerNews) By News Centre
According to the THY statement, the flag carrier brand was
ranked 31st in this category in 2022, gaining significant momentum
and entering the top 10 this year. Brand Finance, the world's
leading independent brand valuation and consultancy company, has
been aiming to bridge the gap between marketing and finance since
1996.
The company, which has been calculating the financial value of
brands for more than 20 years, evaluates the world's top 5 thousand
brands every year and prepares approximately 100 reports annually
by ranking these brands on the basis of country and sector.
Turkish Airlines Chairman of the Board and the Executive
Committee Prof. Dr. Ahmet Bolat stated that they are proud to be
ranked 8th in the "Most Powerful Airline Brands" list among global
airlines.
"Compared to 2022, we are experiencing a special happiness that
we have moved our brand up 23 steps. I would like to thank all my
colleagues who have a share in this success. With the
responsibility of being the national flag carrier of our country
and the power of being the airline that flies to the most countries
in the world, we will continue our brand with many more successes.
We will continue to meet," Bolat said.
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