(MENAFN- America News Hour) Research Nester published a report titled
“ marketing calendar software market : Global Demand Analysis & Opportunity Outlook 2030”
which delivers a detailed overview of the global marketing calendar software market in terms of market segmentation by type, application, end-user, and by region.
Further, for the in-depth analysis, the report encompasses the industry growth indicators, restraints, supply and demand risk, along with detailed discussion on current and future market trends that are associated with the growth of the market.
The global marketing calendar software market is anticipated to attain a CAGR of ~4% over the forecast period, i.e., 2022 – 2030. The market is segmented on the basis of application, into planning, determining resources, tracking progress, creative support, and others, out of which, the planning segment is estimated to gain significant share during the forecast period owing to the increasing application of this software in planning marketing strategy for best outcomes. marketing calendar software allows any organization to preplan their advertising and promotional activities, according to the events of the year, which is estimated to boost the segment growth.
The global marketing calendar software market is estimated to grow significant on the back of growing trend for occasion-specific marketing. The growth of the market can be further attributed to the increasing internet penetration and adoption of digital marketing, as the generation using social media is the biggest target consumers for almost all major companies. The increasing per-capita income of younger population is another factor estimated to boost the market growth. The growing demand for planning marketing strategy according to the upcoming events of the year is another major factor estimated to drive the market growth.
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On the basis of geographical analysis, the global marketing calendar software market is segmented into five major regions including North America, Europe, Asia Pacific, Latin America and Middle East & Africa region. The market in the North America region is estimated to gain largest market share owing to the high adoption of internet, and social media by the population, along with the presence of large enterprises in the region. The growing trend for digital marketing by large companies is also expected to fuel the regional market growth.
The research was global in nature and conducted in North America (U.S., Canada), Europe (U.K., Germany, France, Italy, Spain, Hungary, Belgium, Netherlands & Luxembourg, NORDIC (Finland, Sweden, Norway, Denmark), Poland, Turkey, Russia, Rest of Europe), Latin America (Brazil, Mexico, Argentina, Rest of Latin America), Asia-Pacific (China, India, Japan, South Korea, Indonesia, Singapore, Malaysia, Australia, New Zealand, Rest of Asia-Pacific), Middle East and Africa (Israel, GCC (Saudi Arabia, UAE, Bahrain, Kuwait, Qatar, Oman), North Africa, South Africa, Rest of Middle East and Africa). In addition, areas like Market size, Y-O-Y growth & Opportunity Analysis, market players competitive study, investment opportunities, demand for future outlook etc. have been covered and displayed in the research report to ensure it dives deep to achieve strategic competitive intelligence in the segment.
Growing Trend for Occasion Specific Marketing to Boost the Market Growth
There has been a recent trend for specific marketing, where strategy is based on the needs and wants according to a particular event. For instance, sales around new year are common. Similarly, advertisements created just for a festival can have a huge impact on sales. Marketing calendar software assists in creating this marketing strategy, which is the primary growth factor for the market.
However, high initial investment in marketing calendar software is expected to operate as key restraint to the growth of the global marketing calendar software market over the forecast period.
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This report also provides the existing competitive scenario of some of the key players of the global marketing calendar software market which includes company profiling of Asana, Inc., Sidekick Digital Pty Ltd. CrossCap, Markodojo Inc., NewsCred (Welcome Software), Semrush, Inc., Monday.com Ltd., Smartsheet, Inc., Zapier Inc., Salesforce, Inc., and others. The profiling enfolds key information of the companies which encompasses business overview, products and services, key financials and recent news and developments. On the whole, the report depicts detailed overview of the global marketing calendar software market that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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