(MENAFN- The Peninsula) The Peninsula
Doha: An International leader in fashion footwear and accessories, ALDO, is launching its Ramadan 2023 Collection campaign, featuring Middle Eastern YouTube sensation and content creator, Noor Stars (@noorstars).
With togetherness at heart, this year's campaign is an expression of what really matters during these festive moments - taking part in traditional practices, while creating new memories with those we love.
The omnichannel campaign, which is live online, on ALDO's social media platforms, along with in-store, covering all touch-points of the current consumer journey, was launched on February 27.
To kick-start the campaign in Qatar, ALDO initiated an Exclusive Ramadan Collection Showcase at Doha Festival Mall.
Elegance and glamour speak to the Ramadan celebration experience and ALDO assured there is no shortage of decadent details throughout the collection.
Lavish, metallic hues of rose, silver and blue, with dainty jewels add a touch of sophistication, while emerald and bronze tones speak to the earthy palette of a warm Middle Eastern desert.
This collection was created to up the glam factor during these special moments, with stunning sky-high styles and crystal-studded handbags for women, and elegant strappy sandals and slick classic leather loafers for men.
Designed with comfort and versatility in mind, a handful of footwear styles in the collection feature ALDO's Pillow Walk and Flex technology-made to provide comfort from dusk till dawn, without sacrificing style.
“Working with ALDO, a brand that authentically captures the essence of Ramadan celebrations year over year is truly inspiring,” said Content Creator, and face of ALDO's Ramadan campaign Noor Stars.
“As for many families across the globe, Ramadan is a season we all look forward to – a reflective time to gather with those we love. This campaign embodies those sentiments, through their beautiful visual storytelling. It's a reminder that even through moments of darkness, when you're surrounded by loved ones you can overcome anything.”
“Elegance, authenticity and resilience is what comes to mind when you think of Noor Stars,” said Daianara Grullon Amalfitano, ALDO's Chief Brand and Product Officer.
“Working with Noor to have her represent our 2023 Ramadan campaign has been a dream. She perfectly embodies just what this campaign symbolises to us and the values that we want to convey as a brand.”
The ALDO Ramadan 2023 Collection stars Dubai-based Noor Stars, who is a lifestyle, beauty and fashion YouTube content creator and influencer boasting over 20 million subscribers and 13.5 million followers on her Instagram page.
The campaign also features models Moein Tehran (@moeinteh) and Alexandra Ghantous (@alexghantous), was photographed by Daria Kobayashi Ritch and styled by Veronica Graye.