(MENAFN) Yum! Brands, the parent company of fast-food chains KFC and Pizza Hut, has been named Advertiser of the Year by Dubai Lynx, the Middle East’s festival and awards program for creative excellence in branded communications. The award recognizes brands that have distinguished themselves through innovative marketing and embracing creative work produced by their agencies.
Yum! Brands has won 25 awards at Dubai Lynx since 2014, with its campaign “Offline Hour” by M&C Saatchi Dubai winning the Mobile Lynx Grand Prix, as well as gold and silver trophies in the Brand Experience and Activation category.
Beverley D’Cruz, general manager, Middle East and Pakistan, Pizza Hut, said: “We take pride in partnering with our agency partners, franchisees and teams to create work that makes Pizza Hut RED — Relevant, Easy and Distinctive.” Ozge Zoralioglu, chief marketing officer, MENA, Turkiye, Pakistan & CIS, KFC, added that the company was proud of creating original work that had won hearts, minds and fingers across the region and resonated with younger audiences.
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