(MENAFN) The Saudi Ministry of Economy and Planning started on Jan. 20 the short film “The Story,” which was featured at Expo 2020 Dubai, showcasing the Kingdom's transformation and expansion.
The film’s debut to a worldwide audience, backed by the Ministry of Culture, came on the closing day of the World Economic Forum Annual Meeting 2023, after the film’s positive reception at Expo 2020.
The production firm, MBC Studios, hired world-famous manager Owen Harris to bring “The Story” to life, showcasing Saudi Arabia’s transformation to worldwide audiences.
“With one year to go until the launch of Expo 2020 Dubai, the working team from the Ministry of Economy and Planning were tasked in delivering a short film for the Saudi Pavilion cinema,” on the words of Saud Altobaishi, general manager of the ministry’s strategic communications.
He also said: “Back then, the Executive Committee leading the design, operations, and delivery of the Saudi Pavilion was led by the Minister of Economy and Planning, Faisal F. Alibrahim, when he was the vice minister of economy and planning, and he assigned me to lead and manage the delivery of the short film stream.
“With the clock ticking toward the Saudi Pavilion’s opening day and budgets uncertain, we had to improvise.”
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