New Report Finds Authentic User-Generated Content Most Trust...| MENAFN.COM

Saturday, 04 February 2023 03:08 GMT

New Report Finds Authentic User-Generated Content Most Trustworthy

(MENAFN- PR Newswire)

Consumers less trusting of Staged User-Generated Content and Influencers

SAN ANTONIO, Jan. 25, 2023 /PRNewswire/ -- The newly released 2023 State of Social & User-Generated Content (SOSUGC) report found consumers trust authentic, unpaid reviews from real customers more than any other type of content. The level of trust varies depending on the type of content.

According to consumers polled in the report, the most trustworthy content is Authentic User-Generated Content (UGC), followed in order by Creators, Brand Content, Influencers, and Staged UGC.

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Consumers found Authentic UGC most trustworthy, followed (in order) by Creators, Brands, Influencers, and Staged UGC.

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