Method Media Intelligence (MMI) Releases MAP-ACT, Reducing C...| MENAFN.COM

Friday, 27 January 2023 11:18 GMT

Method Media Intelligence (MMI) Releases MAP-ACT, Reducing CTV Ad Waste By 50%


(MENAFN- PR Newswire)

NEW YORK, Jan. 25, 2023 /PRNewswire/ -- Method Media Intelligence, Inc. 'MMI,' a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an innovative approach to meet the growing demand for deterministic quality checks in the CTV ecosystem. Drawing upon 2+ years of ad activity, proprietary technology, and innovative data science, the MMI technology extension, called MAP-ACT , provides guidelines on how core partners can navigate the messy CTV measurement landscape. MAP-ACT facilitates confident investment decisions and future proofs any developments in the advanced TV marketplace.

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