PAIRE: A More Human Approach To Real Estate| MENAFN.COM

Thursday, 02 February 2023 11:05 GMT

PAIRE: A More Human Approach To Real Estate


(MENAFN- GetNews)

In all the ways we've grown accustomed to
experiences
that
are
digitized, personalized and frictionless, real estate remains a manual process that can be intimidating and complex to many. Having partners you can trust is the key to not only understanding the process and fees with transparency, but also unlocking an appetite to buy and
sell
in
the
future,
which
unequivocally
has
been
proven
to grow generational wealth.

That trust is exactly what a new company called paire is hyper-focused on.

PAIRE (which stands for Partners in Real Estate), is built by husband and wife co-founders, Danny and Sophia Rosenberg. They believe what's missing
from
real estate today are services that are human (not intimidating), curated (personalized

and not complex), and exciting (not stressful). As such, they are creating platforms and services for the next generation of home buyers and sellers that do just that.

The first phase in
their
mission
towards
a
new
approach
to
real
estate,
is
focusing on helping buyers and sellers find the right
agent
for
them.
While
there
are
a handful of companies that recommend agents to
users,
they
have
a
very straightforward, vs. personalized approach, matching people
with
“top
agents”
in the area. PAIRE's unique and bespoke surveys, much like that of a dating app or customized
fitness/nutrition
plan,
customize
the
journey
based
on
the
answers
of the user with the intention of servicing, buyers, sellers, investors as well
as
agents looking for
the
right
agent
in
another
market
for
a
valued
client.
The
surveys capture pertinent information
for
PAIRE
to
use
their
customized
search
approach, and note design as the missing bridge. “A person's design preferences are an extension of themselves, much like a home is. By prioritizing design, architectural and lifestyle preferences, we can ensure people find the agents that speak the same language, whether it be for personal use or an investment,” they say.

Another major difference is SPAM. No, not the meat-like product. Much of the real estate industry hinges on lead generation and as such, many sites (real estate and mortgage)
will
immediately
share
your
information,
ultimately
leading
to
endless calls from agents
and
mortgage
brokers.
PAIRE
does
not
share
your
information with anyone other than the agent you've selected. “A major consumer pain point in the process is spam calls. It's understandable that agents and lenders will reach out as the industry prioritizes leads, but it can be overwhelming and
off putting for users. To ensure PAIRE's services remain personal and private, your interest in real estate and information will ONLY be shared with the agent you choose.”

In the beginning, PAIRE promises to take 24-48 hours to source and refer agents to its clients but the goal is with growth over time, and a certified agent community of their own,
they'll
shave
away
at
that
so
you
can
connect
instantaneously.
But for now, they say, quality referrals take time. But not much time at all when you consider the magnitude of buying or selling a home.

And most important to note, PAIRE offers this service to consumers completely free of charge. No cost, no obligation. Upon the closing of your property, PAIRE would get a standard referral fee from the
agent
but
there's
no
additional
cost
to consumers to use their agent matching“concierge” service.

The pair (pun intended) has also
started
helping
people
with
commercial
leases and residential rentals in larger markets. “It goes to show how complex the process is and how much demand there is for people to find someone they trust. And we are set up to support people's search, no matter what stage they're in.”

Danny and Sophia have a phased approach to their long term vision, which also includes a consumer app, a foundation to help people realize the dream of home ownership, and a multitude of services that help make real estate feel
more accessible. Please follow along to see their match stories on instagram and tiktok , and if you're looking to buy or sell a home for any use in the US in 2023, visit pairemeup.com to let them help you find your way home.

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