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Global yoga mat market 2023-2029 research report gives most upcoming industry information on the market situation and future outlook. This report provides you analysis of Yoga Mat market size, share, future growth, and cost structure, statistical and comprehensive data of the global market. The report is beneficial for strategists and industry players to plan their future business strategies. This is an in-depth market report, provides all you need to know about the Yoga Mat Market. It includes the market news and updates about the market current situation, historic data, present market trends , and this factor which is valuable and supportive to the business.
The global yoga mat market size is estimated to be USD 8,984 million in 2023 and is expected to reach USD 10,430 million by 2029 , at a CAGR of 4.0% from 2023 to 2029.
With tables and figures helping analyze worldwide Global Yoga Mat market trends, this research provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.
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Top Prominent Players Mentioned in this report:
This report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Key companies covered as a part of this study include: Lululemon,Manduka PROlite,Jade Yoga,Hugger Mugger Para Rubber,PrAna Revolutionary,Gaiam, Easyoga,HATHAYOGA,Kharma Khare,Hosa,Yogabum,Aerolite,Aurorae,Barefoot Yoga,Keep well,Khataland,Microcell Composite,Yogarugs,Copeactive,Yogasana, A. Kolckmann,JiangXi Lveten Plastic,Liforme,Starlight Yoga,Bean Products and others.
Recent Developments
In July 2020, Lululemon Athletica Inc . entered into a definitive agreement to acquire MIRROR (US), an in-home fitness company. MIRROR offers a mirror-style product that mimics an in-studio experience, as well as more than 70 new classes and over 40 class types per week, including strength training, weight training, pre- and post-natal workouts, and yoga. This acquisition is expected to enhance the annual sale of yoga mats by Lululemon Athletica Inc. In May 2020, Columbia Sportswear Company (CSC) entered into a definitive agreement with Steelpoint Capital Partners (US) and other minority members to acquire all controlling interests of the yoga-inspired prAna apparel brand. prAna will join CSC's portfolio of authentic, active outdoor brands and is expected to propel CSC into the yoga mat market. In January 2019, Columbia Sportswear Company (CSC) acquired the remaining interest in Columbia Sportswear Commercial (Shanghai) Company, its joint venture in China with Swire Resources Limited. This acquisition enhanced the distribution channel of CSC in the South-East Asian region. In March 2017, Manduka , a high performing yoga accessory maker has launched high quality and cost-effective yoga mats for yogis and athletes.
Global Yoga Mat Market Segmentation:
By product type , the yoga mat market is segmented into sticky yoga mats, natural rubber yoga mats,TPE yoga mats, TPE yoga mats, plastic elastomer yoga mats, cotton & hemp yoga mats, and others such as jute mats, travel yoga mats. The sticky yoga mats segment is expected to hold a major share owing to the wide availability and cost-effectiveness. Additionally, the stickiness of these mats helps to hold a stretch position for a longer time period and avoids slipping during stretch activity.
Based on the distribution channel , the market is segmented into hypermarkets & supermarkets, specialty stores, and online. Specialty Stores is expected to dominate the market owing to the wide availability of the branded fitness and yoga accessories in the specialty stores as well as the provision of guidance for the customers regarding product selection and product education.
By the end-user , the market is segmented into Yoga club, health & fitness clubs, households, schools & corporates, and public seminars & events. Health & fitness clubs are expected to hold a major share of the market owing to the increasing facilities of the fitness & yoga clubs that give rise to the demand for yoga accessories.
Regional Insight:
The Middle East and Africa (Turkey, GCC Countries, Egypt, South Africa)
North America (United States, Mexico, and Canada)
South America (Brazil etc.)
Europe (Germany, Russia, UK, Italy, France, etc.)
Asia-Pacific (China, Japan, Philippines, Korea, India, Indonesia, and Australia)
North America region is expected to hold a major share in the market owing to the large spending of the consumers for yoga and fitness related products in countries such as the United States, and Canada. According to the Global Wellness Institutes, US consumer spending for mindful movement activities such as yoga, tai chi, qigong, pillates, bare and other activities has increased to USD 10.4 billion in 2018. Moreover, the increasing number of fitness & yoga centres in the region results in the increasing consumption of yoga mats. According to the International Council of Shopping Centres (ICSC), the number of fitness centre enterprises in the US was 86,996 in 2009 and is grown to 102,344 in 2018. The presence of the higher-income group of peoples is prominently driving the market growth in the region.
Asia Pacific region is projected to grow at a faster rate owing to the higher rate of the growing population in countries such as India and China. Also, increasing the consumption of the hybrid cotton material in the region is likely to increase the production of the yoga mats made up of hybrid cotton materials and drives the market growth. According to the Ministry of Textiles, Government of India, cotton material consumption in India in the year of 2017-18 has increased to 319.06 lack bales than that of 310.41 lack bales in 2016-17. Moreover, rising yoga coaching classes through online or physical modes is likely to increase the demand during their fitness activities. For instance, as of March 2020, in India, total of 13,000 new users have downloaded FITTR yoga and fitness application. This sharp rise in the number of downloads is due to the growing awareness of the physical fitness among users during the period of the COVID-19 pandemic outbreak.
This report aims to provide:
– A qualitative and quantitative analysis of the current trends, dynamics, and estimations from 2023 to 2029.
– The analysis tools such as SWOT analysis and Porter's five force analysis are utilized, which explain the potency of the buyers and suppliers to make profit-oriented decisions and strengthen their business.
– The in-depth market segmentation analysis helps identify the prevailing market opportunities.
– In the end, this Yoga Mat report helps to save you time and money by delivering unbiased information under one roof.
Key question answered in this report
What will the market size be in 2029 and what will the growth rate be? What are the key market trends? What is driving this market? What are the challenges to market growth? Who are the key vendors in this market space? What are the market opportunities and threats faced by the key vendors? What are the strengths and weaknesses of the key vendors? Table of Contents: Yoga Mat Market
Part 1: Overview of Yoga Mat Market
Part 2: Global Yoga Mat Market Status and Forecast by Regions
Part 3: Global Market Status and Forecast by Types
Part 4: Global Market Status and Forecast by Downstream Industry
Part 5: Market Driving Factor Analysis
Part 6: Market Competition Status by Major Manufacturers
Part 7: Major Manufacturers Introduction and Market Data
Part 8: Upstream and Downstream Market Analysis
Part 9: Cost and Gross Margin Analysis
Part 10: Marketing Status Analysis
Part 11: Market Report Conclusion
Part 12: Yoga Mat: Research Methodology and Reference
Finally, the Yoga Mat Market report is the believable source for gaining the market research that will exponentially accelerate your business.
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