(MENAFN- PR Newswire) Cheez-It® offers the cheeziest NIL contract in history with accommodations in the exclusive Cheez-It 'Feelin' the Cheeziest' Hotel Rooms
BATTLE CREEK, Mich., Dec. 27, 2022 /PRNewswire/ -- College football season just got a lot cheezier as Cheez-It® has officially inked its first-ever name, image and likeness (NIL) deals with college football athletes from four storied programs, giving them the opportunity to wake up 'feelin' the cheeziest' in the exclusive cheez-it 'feelin' the cheeziest' hotel rooms .
The line-up of athletes enjoying the cheezy hotel room amenities includes:
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Cheez-It® signs four of the most absurdly cheezy college football athletes to wake up“feelin' the cheeziest” via the brand's first-ever nil deals
Mycah Pittman, Wide Receiver, Florida State University, @mycahpittman Michael Turk, Punter, University of Oklahoma, @hangtime
Garrett Nussmeier, Quarterback, Louisiana State University, @garrettnussmeier Tyrone Tracy Jr., Wide Receiver, Purdue University, @iam_ttjxi
Each player scored some competitive contract perks, with their hotel rooms decked out in floor-to-ceiling Cheez-It-inspired items, like absurdly plush Cheez-It
rugs, an 'I woke up 'Feelin' the Cheeziest, Coach!' alarm clock,
inspirational Cheez-It-inspired artwork
and luxurious red and yellow bedding. It's like waking up inside of a Cheez-It box, but better.
'As a brand who has continuously offered fans show-stopping experiences, we're excited to bring the action directly to four extremely talented college football athletes,' said Erin Storm, brand senior director for Cheez-It. 'We can't wait for Pittman, Turk, Nussmeier and Tracy Jr. to experience the magic of our 'Feelin' the Cheeziest' Hotel Rooms.'
Last month, the brand announced fans will also have the chance
to wake up in Cheez-It paradise – just like their favorite bowl game athletes – with the cheez-it
'feelin' the cheeziest' on-field suites . Fans who attend the official
Cheez-It
Bowl pep rallies on
Dec. 28
at Pointe Orlando will have the chance to spend the night before the 2022
Cheez-It
Bowl at Camping World Stadium, and then watch the game from the
on-field suites.
For official rules, click
here
(no purchase necessary).
The 2022 Cheez-It Bowl kicks off on Dec. 29 at 5:30 p.m. ET on ESPN and the newly named 2023 Cheez-It Citrus Bowl kicks off on Jan. 2 at 1 p.m. ET on ABC. Fans who are attending each game are encouraged to stop by the official Cheez-It Bowl and Cheez-It Citrus Bowl Fan Fests at Camping World Stadium hours before kick-off to experience even more cheezy fun.
Whether it be the Cheez-It Bowl, Cheez-It Citrus Bowl or any bowl game, Cheez-It offers a cheezy, crunchy satisfaction that is guaranteed to be a crowd pleaser and an essential part of any game day celebration. Don't forget to follow @CheezIt on instagram , facebook , twitter
and tiktok , as well as @CheezItBowl, @CitrusBowl and each selected player
on your favorite social media platform to catch all the absurdly satisfying antics and get ready to feel the cheeziest!
About Kellogg Company
At Kellogg Company (NYSE: k ), our vision is a good and just world where people are not just fed but fulfilled. We are creating better days and a place at the table for everyone through our trusted food brands. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms®
and more. Net sales in 2021 were nearly $14.2 billion, comprised principally of snacks as well as convenience foods like cereal, frozen foods, and noodles. As part of our kellogg's® better days
ESG strategy, we're addressing the interconnected issues of wellbeing, climate and food security, creating Better Days for 3 billion people by the end of 2030. Visit .
ABBREVIATED RULES:
No Purchase Necessary.
Promotion is on-site event entry that will be held on
12/28/22
from approx.
4:00 PM (ET)
to approx.
5:30 PM (ET)
(' Promotion Period ') at Pointe Orlando in
Orlando, FL
for two (2) separate
2022 Cheez-It Bowl Pep Rally
events. The first pep rally event for the Atlantic Coast Conference team will start at approx.
4:00 PM (ET)
and end at approx.
4:45 PM (ET); the second pep rally event for the Big 12 team will start at approx.
4:45 PM (ET)
and end at approx.
5:30 PM (ET). Open to legal residents of the fifty (50)
United States
and
District of Columbia
who are 18 years of age or older at the time of entry; and are physically in attendance at one of the events during the Promotion Period. Attendance at an event and entry into the Promotion are free. Subject to complete Official Rules found at the
event or cheezit.com/FeelinTheCheeziestFan. Void where prohibited. Sponsor: Kellogg Company,
One Kellogg Square,
Battle Creek, MI
49016.
®, TM, © 2022 Kellogg NA Co.
SOURCE Kellogg Company