Going For Glory With Yili's Iconic Football Dream Team' | MENAFN.COM

Saturday, 03 December 2022 06:19 GMT

Going For Glory With Yili's Iconic Football Dream Team'


(MENAFN- PR Newswire)

HOHHOT, China, Nov. 25, 2022 /PRNewswire/ --
The world's biggest football event has kicked off. Since the beginning of 2022,
Yili Group has announced sponsorship deals with some of the world's best
national football teams, including Argentina, Portugal, Spain, and Germany, as
well as international football superstars such as Cristiano Ronaldo, Neymar,
and David Beckham.

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Yili builds a 'dream team' with a full range of star players.


Yili launches a 'dream team' limited edition packaging


Yili launches projects to help kids follow their football dreams

Yili believes that 'Great Quality Comes from PASSION' and has therefore been a
longtime supporter of sports development. The company has built a
seventeen-year partnership with the Olympic Games, sponsors the CBA League and
the Asian Cup and handpicked a world football 'dream team' in 2022. All these
efforts represent the dedication Yili commits to health and sports.

Yili's handpicked football 'dream team'

The Argentina national football team is renowned for quick direct attacks,
Portugal's team for well-balanced attack and defense capabilities, Spain's team
for its mastered 'tiki-taka' style of short, quick passes, and the German team
for its efficient and highly organized style of play. Their respective success
is inextricably linked to their passion for the sport.

This passion is why Yili has also signed international football superstars, who
have impacted the next generation. Cristiano Ronaldo is one of the world's top
goal-scorers, known for his tenacity, self-discipline, and growth mindset.
Neymar is famed for not only his incredible skills but also for being a team
leader who has brought the Brazil team back to glorious heights. Former owner
of the Manchester United No.7 shirt and his famed curve shot, David Beckham,
has inspired people around the world.

Yili shares the same passion for excellence with them and aspires to reach for
glory, alongside this iconic football 'dream team'.

New consumption scenarios

Yili has presented surprises for football fans. It has launched the 'dream
team' limited edition packaging, which features all of the football superstars
signed by Yili. To attract more football enthusiasts, football-themed
interactive campaigns have also been launched, involving prediction games and
blind boxes.

Yili's healthy dairy products, such as AMBPOMIAL yogurt, Meiyitian active
lactobacillus drinks, and Satine organic milk, are best for bringing nutrients
to football fans while watching late night matches.

Yili has developed innovative products and expanded consumption scenarios to
meet customer needs. It supports global sports events and safeguards the health
of consumers around the world by delivering nutritious and high-quality
products.

Better life for everyone

Today, public awareness of fitness has already been greatly advanced. However,
there is progress that can still be made. Therefore, Yili, remains dedicated to
achieving the vision of 'World Integrally Sharing Health', as key and driving
motivation. The company is taking action to safeguard consumer health by
advocating for healthy lifestyles and by launching public campaigns to
encourage more people to participate in physical activities.

Yili and its subsidiary brands have recently launched several new innovative
campaigns. It has teamed up with China Youth Daily and Xiaomei.cc to encourage
college students to make short movies highlighting their passion for football.
Yili Nutrition 2030 has developed the 'For Children's Football Dreams' project,
which provides professional training courses, uniforms, football kits and
nutritional goods to children.

Living life with passion and to the fullest is itself, an inherent guiding
principle. The formation of the 'dream team' reflects Yili's understanding of
football and dedication to the health of all people. In the future, Yili will
maintain this passion and strive to be a healthy food provider to the world.

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Caption: Yili builds a 'dream team' with a full range of star players.


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Caption: Yili launches a 'dream team' limited edition packaging


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Caption: Yili launches projects to help kids follow their football dreams

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SOURCE Yili Group

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