(MENAFN- PR Newswire) DUBLIN, Nov. 22, 2022 /PRNewswire/ -- The 'the us digital advertising market (by format, devices and industry): insights & forecast with potential impact of covid-19 (2022-2026)' report has been added to
ResearchAndMarkets.com's offering.
The US digital advertising market inclined to US$232.3 billion in 2026, at a CAGR of 6.90%, for the duration spanning 2022-2026
The market experienced growth due to the several factors such as extensive adoption of smartphones, increased internet penetration, proliferation of social media, popularity of video streaming platforms and upsurge in ecommerce sales. Artificial intelligence and increased involvement of big data market are expected to act as a major key trend for the market.
However, increased advertising frauds and use of ad blockers are likely to impose certain challenges on the US digital advertising market.
The US digital advertising market by format can be segmented as follows: display, search, lead generation, classifieds and directories, email and mobile messaging. In 2021, the dominant share of the market was held by display, followed by search and rest of the other formats.
The US digital advertising market by industry can be segmented into the following divisions: retail, financial services, CPG & consumer products, telecom, computing products & consumer electronics, automotive, healthcare & pharma, entertainment, media, travel and others. In 2021, the highest share of the market was held by retail followed by CPG & consumer products, financial services and rest of the industries.
The US digital advertising market by device can be segmented as follows: mobile, desktop/ laptop and connected TV. The dominant share of the market in 2021 was procured by mobile. This was followed by desktop/ laptop and connected TV
Scope of the report
The report provides a comprehensive analysis of the US digital advertising market with potential impact of COVID-19. The US digital advertising market has been analyzed. Additionally, market by industries, devices and formats have also been analyzed. The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth. The competitive landscape of the market, along with the company profiles of leading players (Google LLC, Facebook, Inc., Microsoft, Amazon, Verizon and Hulu) are also presented in detail.
Key Topics Covered:
1. Overview 1.1 Digital Advertising1.1.1 Digital Advertising - Introduction1.2 Types of Digital Advertising1.2.1 Mobile Advertising1.2.2 Display Advertising1.2.3 Video Advertising1.2.4 Search Advertising1.2.5 Native Advertising1.2.6 Remarketing Advertising1.2.7 Social Media Advertising1.3 Advantages of Digital Advertising1.4 Disadvantages of Digital Advertising
2. Impact of COVID-19 2.1 Impact of COVID-19 on the US Digital Advertising2.2 Impact of COVID-19 on the US Media Advertising Spend2.3 Growth in the US Advertising Mediums2.4 New Business Creations
3. Market Analysis 3.1 The US Total Media Advertisement Market Forecast by Value3.2 The US Total Media Advertisement Market by Segment3.3 The US Digital Advertisement Market Forecast by Value3.4 The US Digital Advertisement Market by Format3.4.1 The US Digital Display Advertisement Market Forecast by Value3.4.2 The US Digital Display Advertisement Market by Sub Format3.4.3 The US Digital Display Advertisement Sub Format Market Forecast by Value3.4.4 The US Digital Search Advertisement Forecast Market by Value3.4.5 The US Digital Lead Generation Advertisement Market Forecast by Value3.4.6 The US Digital Classifieds & Directories Advertisement Market Forecast by Value3.4.7 The US Digital Email Advertisement Market Forecast by Value3.4.8 The US Mobile Messaging Digital Advertisement Market Forecast by Value3.5 The US Digital Advertisement Market by Device3.5.1 The US Digital Advertisement Market Forecast by Device3.6 The US Digital Advertisement Market by Industry3.6.1 The US Retail Digital Advertisement Market Forecast by Value3.6.2 The US Financial Services Digital Advertisement Market Forecast by Value3.6.3 The US CPG & Consumer Products Digital Advertisement Market Forecast by Value3.6.4 The US Telecom Digital Advertisement Market Forecast by Value3.6.5 The US Automotive Digital Advertisement Market Forecast by Value3.6.6 The US Computing Products & Consumer Electronics Digital Advertisement Market Forecast by Value3.6.7 The US Healthcare & Pharma Digital Advertisement Market Forecast by Value3.6.8 The US Entertainment Digital Advertisement Market Forecast by Value3.6.9 The US Travel Digital Advertisement Market Forecast by Value3.6.10 The US Media Digital Advertisement Market Forecast by Value
4. Market Dynamics 4.1 Growth Drivers4.1.1 Extensive Adoption of Smartphones4.1.2 Increasing Internet Penetration4.1.3 Proliferation of Social Media4.1.4 Popularization of Pay Per Click (PPC) Model4.1.5 Rising Popularity of Video Streaming Platforms4.1.6 Swelling E-commerce Platforms4.2 Key Trends & Developments4.2.1 Artificial Intelligence4.2.2 Programmatic Ads4.2.3 Involvement of Big Data4.3 Challenges4.3.1 Advertising Frauds4.3.2 Increasing Use of Ad blocker
5. Competitive Landscape 5.1 The US Market5.1.1 The US digital advertising Market Share - Key Players
6. Company Profiles
Alphabet Inc(Google LLC) Facebook, Inc. Amazon Microsoft Verizon Walt Disney Company (Hulu)
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