NEW YORK — Glanbia Performance Nutrition — whose brands include Optimum Nutrition, SlimFast and Isopure — has handed Hill+Knowlton Strategies its US PR business as the company positions itself for global growth.
The company, which in 2021 was a $1.4 billion business, named H+K its US PR agency of record following a competitive review. The account previously belonged to MikeWorldWide.
H+K will handle US PR for GPN brands and corporate thought leadership. The agency will also provide GPN ESG advisory support.
“The food and beverage industry continues to transform in a post-pandemic era with consumers remaining focused on personal health and wellbeing and making better choices that support everyday nutrition,” said Jennifer Davis, who leads GPN's Americas communications, PR and consumer affairs.“As we continue to evolve and innovate as a focused, purpose-led global nutrition company, we have an exciting story to tell, and H+K is the right partner to help us share it.”
A subsidiary of Irish nutrition company Glanbia, GPN produces products designed to enhance sports performance and support fitness, health, and wellness.
The company acquired the well-known weight management brand, for roughly $350 million in 2018. GPN products, which include Body & Fit, Amazing Grass, Think, and BSN among others, are sold in more than 100 markets worldwide. On its website, GPN says the company is pursuing global expansion through a strategy that includes bringing new products to new markets.
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