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According to a new report, The global high-efficiency laundry liquid detergent market is segmented into end user, distribution channel, and region.
Advertising strategies by leading market players are expected to augment the growth of the high-efficiency laundry liquid detergent market.” — Shankar Bhandalkar
5933 NE WIN SIVERS DRIVE, PORTLAND, OR, UNITED STATES, September 27, 2022 / / -- According to a new report, ' by End User and Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2018-2025'. The global high-efficiency laundry liquid detergent market size was $6.7 billion in 2017, and is projected to reach $10.9 billion by 2025, registering a CAGR of 6.5% from 2018 to 2025.
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High-efficiency laundry liquid detergent are formulated to be quick-dispersing and low-sudsing to achieve efficient cleaning using high-efficiency washers. These detergents are designed to eliminate odor and freshen & brighten fabrics. In addition, they hold dyes, dirt, and soil in suspension while operating in low water volumes. The home care industry is evolving constantly in response to changing consumer trends globally. Leading manufacturers in the region are continuously making efforts to develop sustainable, efficient, and innovative high-efficiency laundry liquid detergent products. In addition, formulation of liquid detergents to work efficiently in low temperature water is driving the market across the regions.
Upsurge in popularity of high-efficiency washers and increase in awareness of these washers are the key factors that drive the growth of the global high-efficiency laundry liquid detergent market. Furthermore, rise in need for energy conservation and enforcement of stringent regulations to curb water usage, and upsurge in demand for laundry liquid detergent are anticipated to boost the market growth. However, high prices of high-efficiency laundry liquid detergent as compared to their counterparts is anticipated to restrain the market growth in the upcoming years.
In addition, liquid detergent are packed in rigid packaging made up of non-recyclable plastics, which pose additional burden on the environment. On the contrary, innovations in packaging and formulation and introduction of convenient packaging, such as recyclable pouches and sachets, are expected to offer remunerative opportunities for high-efficiency laundry liquid detergent market expansion. Furthermore, stakeholders in the high-efficiency laundry liquid detergent industry are rolling out policies to strike balance between formulation, convenience, product differentiation, and prices to explore new opportunities.
Increase in retail sales channel penetration in developing markets has created new avenues for growth of high-efficiency laundry liquid detergent market. Moreover, upsurge in deals and discounts being offered to customers has resulted in dominance of hypermarket and supermarket in the global high-efficiency laundry liquid detergent market.
Furthermore, hypermarket and supermarket are projected continue to remain the most preferred distribution channels during the forecast period. However, liquid detergent can be conveniently sold through online sales channels. Rigorous online marketing supplemented with availability of detailed information, discount & free home delivery offered by various e-commerce platforms have increased the popularity of online distribution channel in the recent years.
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The key players operating in the global high-efficiency laundry liquid detergent market include Biokleen, Church & Dwight, Inc., Colgate-Palmolive Company, Ecolab Inc., Henkel AG & Co. KGaA, Procter & Gamble, Reckitt Benckiser Group Plc., The Clorox Company, Unilever, and Venus Laboratories DBA Earth Friendly Products, Inc.
Key Findings Of The Study:
○ North America is the leading consumer of high-efficiency laundry liquid detergent, and is expected to retain its dominance during the forecast period.
○ The consumption of high-efficiency laundry liquid detergent in Europe was about 341,392.9 MT in 2018, and is estimated to grow at a CAGR of 6.2%.
○ In 2018, based on end user, the residential segment accounted for about 80% of the global high-efficiency laundry liquid detergent market share, and is expected to grow at the CAGR of 6.3%.
○ Consumption of high-efficiency laundry liquid detergent by commercial segment is estimated to be around 799,503.5 MT by the end of forecast period, registering a CAGR of 6.5%.
○ In 2018, based on region, Asia-Pacific is anticipated to grow with highest CAGR of 8.9%.
Reason to Buy:
○ Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the global High-efficiency Laundry Liquid Detergent market.
○ Highlights key business priorities in order to guide the companies to reform their business strategies and establish themselves in the wide geography.
○ The key findings and recommendations highlight crucial progressive industry trends in the High-efficiency Laundry Liquid Detergent Market, thereby allowing players to develop effective long-term strategies in order to garner their market revenue.
○ Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
○ Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those restraining the growth to a certain extent.
○ Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
○ To develop effective R&D strategies, gather information, analysis, and strategic insight from competitors.
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