Kuwaiti Elections Advertisement Campaigns.. Colors Of Attraction

(MENAFN- Kuwait News Agency (KUNA)) Report by Sahad Kamal
KUWAIT, Sept 24 (KUNA) -- Picking up the right colors for any advertisement means the difference between scaring off customers and or bringing them to your shop, restaurant, or even election campaign.
In Kuwait's 2022 National Assembly elections, parliamentary hopefuls are choosing the designs and slogans of their campaigns, but they focused their attention on picking the most eye-catching formation to say they are here and willing to serve the people.
In an interview with Kuwait News Agency (KUNA), art criticism professor Dr. Reham Al-Rughaib said that roads in Kuwait and various media platforms were invaded with elections campaigns using an assortment of colors with varying degrees of so-called attractiveness.
Some candidates use certain colors to display their political and ideological alignments, she said, revealing that she noticed that blue was mostly used by male candidates to evoke feelings of calmness and tranquility.
If a candidate uses the color red, it mostly emits feelings of courage and confrontation, which some like about Members of Parliament, Dr. Al-Rugaib affirmed.
Orange says that the person tries to be creative, yellow reflects happiness, grey represents an unbiased outlook, white is reflected on dishdasha (traditional dress worn by men) most candidates wear, and black is usually used for fonts, she said.
On her part, psychological consultant and color therapist Suhair Al-Mufidi indicated that colors played an integral role in attracting votes due to their scientific and psychological impact in human beings.
People usually pick warm colors such as orange, red, and yellow to attract attention, while cold colors were used to emit calmness and peace, Al-Mufidi added.
Those using a combination of black and gold in their campaigns want to say they live being authoritative and prestige in the case of black and silver, the candidates displayed authoritative tendencies and social nature, she added.
Also chipping in, Kuwait University (KU) professor of psychology Dr. Saleh Al-Saeedi said that choosing the right color was important to display where the candidates came from and what they were willing to do to reach parliament.
Dr. Al-Saeedi said that the color orange for example was used mostly to display affiliation to certain groups or blocs, adding that some candidates would choose colors to calm people and try to bring trust in their abilities.
On the commercial aspect, advertisement company partner Abdullah Al-Fadhli indicated that most candidates in this year's elections preferred to choose the colors of the Kuwaiti flag in their advertisements.
Blue was the most popular color, while red and orange have an equal presence on various billboards and social media advertisements, he added.
Al-Fahdli's colleague in the same company and head of marketing Abbas Mandani noticed that most candidates did not veer off when using colors for their campaigns.
Mandani that far beyond choosing what color to use in advertisement, there is an overwhelming sense of change on the horizon when it came to this election. (end)


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