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Reklaim (TSX.V: MYID) (OTCQB: MYIDF) is the destination for consumers to access and reclaim their data. The company gives visibility regarding how consumers' data is collected and compensates them for its use, all while also providing advertisers and brands with a source compliant with emerging privacy regulations.“The company is driven by the evolution of privacy and how it impacts consumers and companies. Reklaim sells compliant, zero-party data to Fortune 500 brands, platforms and data companies… 'Zero-party data' is data that a consumer proactively and intentionally shares with an organization. This contrasts with 'third-party data,' which organizations have collected unbeknownst to consumers for more than 20 years. The most valuable data in the US$200B market, zero-party data provides organizations with explicit consumer opt-in vs. through an intermediary such as a broker,” reads a recent article.“Reklaim's primary revenue-generating operations stem from selling consented consumer data to companies and resellers that need information that is compliant with all applicable consumer privacy laws and regulations, including the California Consumer Privacy Act ('CCPA'). Major Fortune 500 customers and enterprise platforms have validated Reklaim's zero-party data and have added it to their marketplaces and decision-making. Reklaim has sales across three core verticals: brands and agencies that buy advertising, platforms that sell data to Fortune 500 clients, and companies whose primary business is selling data to business customers.”
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About Reklaim Ltd.
Reklaim is driven by consumer data and the evolution of privacy. Offering compliant, zero-party data to Fortune 500 brands, platforms and data companies, Reklaim allows consumers to visit the platform, confirm their identity, and unveil data that has been collected and sold for years without the consumer's explicit consent. Reklaim enables consumers to take back control by setting up a Reklaim account through which, should they choose to, they can be compensated for their data or choose to protect it via a suite of privacy tools. To view more information about the company, visit .
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