(MENAFN- News Direct)
LONDON, UK | September 23, 2022 03:39 AM Eastern Daylight Time
LONDON, UK - Media OutReach - 23 September 2022 - OPPO presented at the 2022 London Design Festival as the support partner and hosted Design in Tech Workshop interpreting the innovative and elegant design aesthetics of OPPO, and the mission to elevate life through technological artistry. Design professionals including Patrik Schumacher, Principal of Zaha Hadid Architects (ZHA), Professor Rama Gheerawo, Director of The Helen Hamlyn Centre for Design at Royal College of Art, and young creators shared their experiences, and discussed about the fusion of technology and design.
During the festival, OPPO also holds OPPO Renovators 2022 exhibition, featuring classic product designs and the winning entries from Renovators Emerging Artists Project.
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OPPO pursues the synergy of aesthetic satisfaction and innovative technology to create elegant products As leading smart device brand, OPPO believes that the application of technology and product design ultimately returns to a combination of design aesthetics and core needs of users. OPPO is committed to connecting technology with people through elegant design and ultimately transforming cutting-edge technology into user-perceivable detail.“Technology for Mankind, Kindness for the World” is not only OPPO's mission but also OPPO's response to future trends in technology and design. At the workshop, OPPO Design spokesperson Xi Zeng shared OPPO's persistence in innovative and elegant design and its efforts to break through boundaries. The concept of“going over every possible technical obstacle in details and striving for simplicity and elegance in design” runs through OPPO's product design process.“Product design embodies our emotions and ideals.” said Xi Zeng.
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Design Masters Gather at the V&A Museum to Discuss the Future of Technology and Design
OPPO and Zaha Hadid Architects (ZHA) have been in partnership over the new OPPO headquarters project since 2020. As partners, Zaha Hadid Architects recognized OPPO's design principles and appreciated the coincidence in design insights between ZHA and OPPO. At the workshop, Patrik Schumacher, Principal of ZHA, delivered inspiring speech. As one of the most prominent thought leaders within the fields of architecture, urbanism and design, Patrik provided an insight into the ZHA's design philosophy and his understanding of the relationship between people, technology and design. He said that technology is absolutely fundamental to human freedom, to human prosperity on this planet. That's the true dynamic for progress of this world.
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Encouraging Art and Tech Innovations, OPPO Aims to Build a Global Community for Young Artists to Exchange Ideas and Grow
In 2019, OPPO launched the Renovators Emerging Artists Project. By initiating a global competition, OPPO aims to empower young creators worldwide and encourage them to innovate through art and tech. During the London Design Festival, OPPO also held the Renovators 2022 Exhibition at the Cromwell Place. The artworks presented in the exhibition were from the 2022 Renovators global competition which ended in early September. After the workshop, participants also went to the exhibition area to enjoy the artworks created by young artists from more than 30 countries. The exhibition attracted a large number of visitors who were captivated by the imaginative and creative works of art and the exquisite designs of OPPO products.
Participants of Renovators 2022 showed their unique thinking around topics such as smart living, low-carbon and environment protection, traditional culture inheritance, technology, human society development, and many others. OPPO hopes that young creators around the world will gain inspirational strength to overcome challenges, and maintain their passion for creation.
About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone -“Smiley Face” - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
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