(MENAFN- The Peninsula)
#Qatar 2022 The Peninsula
Doha: UVentures, in partnership with Qetaifan Projects, on Wednesday announced the plan to establish an entertainment area, 'Qetai-Fan Beach Fest by Unit-Y', on Qetaifan Island North, located in Lusail, during the FIFA World Cup Qatar 2022.
According to a press release from the organisers, the area will be operated jointly with Madaeen Al Doha Group in strategic partnership with Fusion Hospitality and Exhibitions.
It will operate from early morning until late-night hours during the tournament, allowing guests to enjoy a full variety of hospitality services, activities, food and beverage, retail outlets, and live music performances, the release added.
The festival will be a unique entertainment area in Qatar, with direct beach access and a license to operate catered music events—all designed to offer iconic experiences merging local, regional, and international cultures.
Music will play an important role in entertainment. The area will host resident musicians and artists during the day, coupled with concerts and special performances by world-renowned and rising artists. The programming will be centered around the international language of music to bring all walks of life and cultures together on one platform and in one location to experience, exchange, play and have fun together.
'We are thrilled to put our vision into action on the occasion of the most awaited event in the world. Qetai-Fan Beach Fest Powered by Unit-Y, is a first-of-its-kind entertainment concept that is meant to take the fan experience to a different level in Qatar. We are confident, with the support of our partners and supporting stakeholders as well as the relentless efforts of our team, we will be able to bring a holistic and historical entertainment experience to life, gathering all fans from all walks of life under one roof to create memories and exchange cultures through the universal language that music provides,' Sheikh Nasser Abdulaziz Al Thani, Head of Business Development of Qetaifan Projects, said.
The official tickets for Qetai-Fan Beach Fest are to be released in the coming weeks, along with the announcement of musicians and other performing artists. As disclosed, the beach festival will also include VIP sections that will be sponsored by a select group of ambassador brands to offer corporate clients and other guests bespoke experiences and hospitality services.
Xavier Adsera, CEO of UVentures, said, 'We are excited to be part of the most followed sporting event worldwide happening in Qatar this year. Together with our partners, we aim to deliver an entertainment offer that will enhance the magical experience of attending the World Cup'.
To support the mobility challenges, Qetai-Fan Beach Fest will provide fans with transportation services to access the festival from different points of interest in the country. This solution will have three different routes covering all access points in the country, arriving and departing from Qetaifan Island North, operating from morning until evening.
'Qetai-Fan Beach Fest is set to be one of the most unique experiences fans will be offered during the World Cup 2022, and as Fusion, we are eager to support this festival's success. Together with our partners, visitors will get to experience some of the most memorable performances and activities within this once-in-a-lifetime global event, ' said Ryan Elzein, Director, Fusion Group Holding.
As part of the partnership, UVentures and Qetaifan Projects have joined industry leading companies for the design and operation of Qetai-Fan Beach Fest to ensure the highest quality service for all members and visitors.
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