Flavored heated tobacco products may be prohibited under EU cancer-fighting scheme


(MENAFN) As part of its cancer-fighting strategy, the EU's executive body has suggested a ban on the sale of flavored heated tobacco products.

According to the European Commission, this proposal is in reaction to a large growth in the number of such items supplied throughout the 27-nation bloc.

According to a recent commission survey, sales of heated tobacco products increased by 10% in more than five member countries.

Heated tobacco is a true tobacco-based alternative to smoking. This is in contrast to e-cigarettes, which do not contain tobacco and instead utilize liquids.

Stella Kyriakides, commissioner for health and food safety, stated, "By removing flavored heated tobacco from the market we are taking yet another step towards realizing our vision under Europe's Beating Cancer Plan to create a 'Tobacco Free Generation' with less than 5% of the population using tobacco by 2040."

"With nine out of ten lung cancers caused by tobacco, we want to make smoking as unattractive as possible to protect the health of our citizens and save lives.”

"Stronger actions to reduce tobacco consumption, stricter enforcement and keeping pace with new developments to address the endless flow of new products entering the market - particularly important to protect younger people - is key for this.”

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