(MENAFN- P&S Intelligence) The major drivers in the global baby food market are swift urbanization, increasing organized retail marketing activities, snowballing awareness about the latest baby food products, reducing IMR, rising nutritional concerns of parents, and surging count of working mothers. The market is predicted to reach $53.9 billion by 2030, advancing at a 6.1% CAGR from 2021 to 2030. The outbreak of COVID-19 had ruptured several sectors but this market was among the exceptions and witnessed a skyrocketing product demand for innovative baby food products amid the pandemic.
Furthermore, during the pandemic, lockdowns were imposed in several economies to curb the spread of the novel coronavirus and ensure the safety of people. Because numerous studies have proved that children and people with less physical strength and immunity are prone to illnesses, people have become aware of their health and their infant’s health: for a better immunity system and to fight against diseases. Furthermore, there is a surging concern among parents regarding their babies’ health. Thus, there is a paradigm shift toward healthier and organic food products and supplements for infants.
Within the product segment, the infant formula category had dominated the baby food market by accounting for the biggest market share in the past years, and it will continue this trend in the future as well. This can be attributed to the surging prevalence of lactating issues among women because of their health conditions. This has exerted a push on the integration of milk-based baby food products. Therefore, breastfeeding problems arising because of several causes, including engorged breasts or cracked nipples will propel growth in the market.
A bigger share in the baby food market will be held by the inorganic bifurcation within the type segment in the forecast period. This can be ascribed to a larger supply of this category in comparison to the organic category. Moreover, there is a strict inclination of producers toward the inorganic category of baby food because of its economic aspects: it is cheaper than the organic category. Therefore, the restrictions of market players to come up with an economic procurement of organic ingredients will drive this market.
Within the distribution channel segment, the online category will advance at the highest CAGR in the coming years. This can be credited to the expansion of the e-commerce market all around the world, coupled with surging internet penetration. Moreover, the major advantage of the online distribution channel is that it is at the convenience of the buyers: they can buy it any time of the day with a single click on tablets or smartphones. This facility has been a blessing for working parents, particularly amid the pandemic, for utmost safety without coming out of their homes.
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