THE NEW 408,A NEW BREED OF PEUGEOT| MENAFN.COM

Tuesday, 05 July 2022 03:03 GMT

THE NEW 408,A NEW BREED OF PEUGEOT


(MENAFN- Tales & Heads) Dubai, UAE, 22 June 2022:Today, PEUGEOT unveiled the mould-breaking new PEUGEOT 408. A first of its kind - in the history of the Brand itself and in the car market as a whole - with the new 408, PEUGEOT demonstrates the creativity of its teams by offering a new fastback silhouette at the top of the C segment. This new age PEUGEOT offers a feline stance and unique allure, engineering excellence focused on efficiency and intelligent electrification, as well as the emotions provided by cutting-edge technologies dedicated to driving pleasure and instinctive use.

ALLURE.The PEUGEOT 408 boasts sharp lines, a grille matched to the colour of the bodywork to blend in with the front end, and proudly boasts the new PEUGEOT emblem with the head of a lion. The inverted cut-out of the rear bumper is unexpected, and the new PEUGEOT 408 sits solidly on 720mm diameter wheels with iconic 20-inch rims featuring a disruptive geometric design. At the front, the fang-shaped light signature perfectly integrates the 408 into the PEUGEOT family, as do the three-claw LED lights at the rear.

With a length of 4.69m, based on a long wheelbase of 2.79m, the new PEUGEOT 408 has a remarkably spacious second row, with 188mm of legroom. The boot is also generously sized, with a volume of 536 litres, which can be increased to 1,611 litres once the rear seats are folded down. At 1.48m high, the new PEUGEOT 408has a slim and sleek silhouette to enhance aerodynamic efficiency.

EMOTION.The PEUGEOT 408 offers the latest generation of the PEUGEOT i-Cockpit®, instantly recognisable by its compact steering wheel dedicated to driving pleasure and controlled agility. In the cockpit, the emphasis is on quality and connectivity, with the very latest technologies to make the driving and travelling experience more intuitive and rewarding.

EXCELLENCE.The new PEUGEOT 408 will arrive in the Middle East in 2023. A car with a global ambition, it will be produced at first inFrance.

"At PEUGEOT, we believe that life is better with allure. With its unique look, innovative fastback silhouette and unbridled elegance, the new 408 is the perfect expression of the PEUGEOT Brand's philosophy and inventiveness," says Linda Jackson, CEO of the PEUGEOT Brand. "Unexpected from every angle, the new PEUGEOT 408 has been designed for lovers of cars and of life, who want to break free from the traditional while seeking responsible pleasure. It embodies PEUGEOT’s exacting technological standards - controlled efficiency and a very high-level digital experience - as well as the intense emotions of instinctive driving pleasure.”

The quest for responsible and modern pleasure: the customers

With the new 408, the PEUGEOT brand completes its offer in the highly strategic C segment. PEUGEOT has taken a leading position in this segment over the last few years, with the success of the 3008 and 5008 SUVs, and of three generations of 308 saloons and 308 SW estate cars, the latest of which has just been launched. The PEUGEOT 408 completes the Brand's offer and is positioned at the top end of the C-segment.Customers looking for a silhouette that is more original and innovative than a compact SUVwill appreciate the 408, as will those who simply appreciate the stature of a large car. All of them are looking for a very contemporary motoring experience, whether for everyday use or for long, comfortable and peaceful journeys with others.

Unique ALLURE of a dynamic and innovative fastback: the design
Combined with the feline stance of all PEUGEOTs, the formal language of the new 408 is perfectly in keeping with its innovative concept of a top-of-the-range C-segment fastback. Based on the multi-energy EMP2 (Efficient Modular Platform) version, the PEUGEOT 408 has a long wheelbase of 2.787m, providing generous rear seat space.

The Matrix LED technology used for the lighting has made it possible to design ultra-slim headlights with the distinctive Lion fangs. The grille is a bold sign of the 408's identity - focused around the new Brand emblem.

The profile is characterised by a clever division between the black and painted parts, designed to refine its silhouette and add dynamism.
EMOTIONAL driving experience thanks to the PEUGEOT i-Cockpit®.
Inside, the PEUGEOT i-Cockpit® sets new standards in ergonomics, quality, practicality and technology with a new infotainment system, the PEUGEOT i-Connect®. The compact steering wheel of the PEUGEOT i-Cockpit® increases driving pleasure tenfold - offering unique agility and precision of movement.

Located just above the steering wheel, the new digital handset incorporates a 10-inch digital screen which can be fully personalized. The system features fully configurable i-toggles below the central screen, providing an aesthetic and level of technology unique in the segment. The Driving Mode selectorallows the driver to select modes (Electric, Eco, Hybrid, Normal and Sport) depending on the engine.

Connected EXCELLENCE: the PEUGEOT i-Connect Advanced system
The new PEUGEOT 408 offers a very high-level connected experience. Its new infotainment system is ergonomic and seamless. Each driver can define and maintain their own display, atmosphere and setting preferences- up to eight different profiles can be stored.
The mirroring function connecting the smartphone to the car's infotainment system is now wireless, and two phones can connect via Bluetooth at the same time. EXCELLENCE and Efficiency as a must: bodywork and engines

Efficiency has been at the heart the design and development of the new 408 to reduce its consumption and limit its CO₂ emissions.Particular attention has been paid to aerodynamics to improve the energy balance. All body parts have been optimised thanks to close collaboration between PEUGEOT's stylists and aerodynamic engineers – a collaboration that echoes the work discipline set up by PEUGEOT’s Design and engineering teams while creating the 9X8 Hypercar. In the same vein, the design of the wheels allows for better aerodynamic efficiency and contributes significantly to the car's overall performance.

The internal combustion engine is available: the 130hp 1.2-litre PureTech 3-cylinder petrol enginewith the 8-speed EAT8 automatic gearbox
Technological EXCELLENCE: driving aids
On board the new PEUGEOT 408, a comprehensive range oflatest-generation driving assistance systems, fed by information gathered by 6 cameras and 9 radars, make driving, manoeuvring and travelling safer and smoother. These include adaptive cruise control, automatic emergency braking with collision warning, active lane departure warning with lane correction, driver attention alert, extended road signs recognition and display on the digital cluster and long-range blind spot monitoring.

Long-lasting EMOTIONS throughout a peaceful journey: well-being on board
Designed as a top-of-the-range C-segment fastback, the new PEUGEOT 408 is designed to help drivers and passengers fully enjoy the pleasure of travelling and mobility.

The front seats have been awarded the AGR (Aktion für Gesunder Rücken) label by an independent German association of ergonomics and back health experts. Materials used With 10 way power adjustment seats, 8 pocket air massage with 5 programs withmottled fabric, technical mesh, alcantara, embossed leather and coloured nappa leather.

Rear space is particularly generous, thanks to the long wheelbase of 2.787 m, which makes the new 408 the most spacious PEUGEOT for rear passengers. The luggage compartment of the new 408 is particularly spacious. When both seat backs are folded down, the load capacity increases from 536 to 1,611 litres (including 36 litres of storage space under the boot mat for the internal combustion engine version). With the backrest folded down, an object up to 1.89 metres long can be loaded. The boot lid is motorised to facilitate access with loaded arms. And inside, the ambient LED lighting (with 8 colours to choose from) located behind the central screen releases a soft light and contributes to the sophisticated atmosphere of the cabin.
Developed in partnership with Focal, a French brand specialising in audio, The FOCAL® Premium Hi-Fi system in the new PEUGEOT 408 includes 10 speakers with exclusive patented technologies connected to a new 12-channel 690 W amplifier,offering a sensational sound immersion.

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