In Cote D'ivoire, Fairtrade And Farmforce Scale-Up 'Fairdata...| MENAFN.COM

Wednesday, 29 June 2022 01:46 GMT

In Cote D'ivoire, Fairtrade And Farmforce Scale-Up 'Fairdata' Partnership For Cocoa Farmers


(MENAFN- EIN Presswire)

Copyright Francis Kokoroko; Cocoa farmer

Copyright Jasmin Rautakorpi; Cocoa farmers and members of a cooperative

The expanded partnership will now reach 25 Ivorian cocoa coops delivering critical data ownership technology and 'first-mile' traceability.

Together with Fairtrade we are giving the cooperatives the ability to own their data and professionally manage the information they share with their customers.” — Anne Jorun Aas, CEO at FarmforceOSLO, NORWAY, June 14, 2022 /EINPresswire.com / -- An innovation-driven partnership launched by Fairtrade International, Fairtrade Africa, and digital solutions provider Farmforce will extend the deployment of a smart data management system to more than two dozen cocoa cooperatives in Cote d'Ivoire in a pioneering effort to empower cooperative data ownership, provide cocoa traceability, and strengthen their role as trading partners, the organizations today confirmed.

Initially launched as a pilot in April 2021, the partnership between Fairtrade and Farmforce enables cooperatives to implement a digitalized Internal Management System, or IMS, to collect data on members' farms, production, and sales, and enable them to better manage prominent risks such as deforestation.

The partnership expansion, inaugurated just last month, will now see an additional 25 cooperatives engaged with Farmforce's proprietary technology with nearly 400 people trained on how to use the software for optimizing efficiency for the cooperatives and their members.

“Our primary mission during this scale-up phase is to ensure that the involved cooperatives are enabled to use Farmforce effectively, leading to long-term benefits for their businesses and for their members,” said Jon Walker, Senior Advisor for Cocoa at Fairtrade International.

“Ultimately, the focus for us is to ensure greater efficiency in cooperative management based on the principles of FairData, or the implementation of fairness in data distribution and ownership.”

Farmforce's unique technology provides cooperatives with their own superior cocoa beans production traceability system for the first mile of the food supply chain including the capacity to map farms and manage that data. This is combined with a data collection tool that enables cooperatives to acquire data on their members' households, productivity, and training. The data collected assists cooperatives in assessing risks such as deforestation and child labour for their members as well as improving the cooperatives' business operations.

“Our digital solutions provide organizations with the confidence to secure sustainable sourcing, improve farmer quality of life, and protect the environment. Together with Fairtrade, we are giving the cooperatives the ability to own their data and professionally manage the information they share with their customers,” Anne Jorun Aas, CEO at Farmforce, explained.

“The cooperatives can use Farmforce to properly manage their records and activities and then use that data for the benefit of their farmer members, and also to be in a stronger position with their commercial partners,” she added.

The ability of cooperatives to assess risks will also help them maintain, and potentially grow, market access in Europe and elsewhere as governments increasingly implement human rights and environmental due diligence, and deforestation regulations. Access to these markets is critical for the cooperatives and their members' household incomes which largely rely on cocoa farming.

“Because of existing logistical challenges, an extensive and high-quality training on Farmforce's digital solutions will be really beneficial to our cooperative for collecting the information needed, streamlining our certification processes, and accessing new markets,” noted Louis Sosthene B., a participating trainee from the Coop CA ECAPR.

“Considering the increasing stakes in the sector and impending stricter regulations, digitizing our farms is a step we need to take to improve our activity and the living conditions of the producers.”

For more information, please click here to read our full case study .

Arnaud Dupuis
Farmforce
+47 486 63 301

Visit us on social media:
Twitter
LinkedIn
Other

MENAFN14062022003118003196ID1104371245


Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.