(MENAFN- The Peninsula) Sanaullah Ataullah |
The Peninsula
Doha: Aligned with the Philippines Independence Day celebrations, Lulu Hypermarket yesterday launched Pinoy Fiesta, a grand retail festival of the best-loved Filipino brands of culinary products and speciality personal hygiene products.
The festival will run until June 18 in all Lulu stores across Qatar, and will highlight the top Pinoy food brands like UFC, Mama Sita's, Pure Foods, Lemon Square, Magnolia, Selecta, Jack N' Jill, Goldilocks, Lala, Skyflakes, Dadu Puti, Mother's Best, Delmonte, Bench, Silka and Century Tuna.
Ambassador of the Philippines to Qatar H E Alan L Timbayan inaugurated the festival at Lulu Hypermarket, D-Ring Road branch. The ceremony was attended by officials from the Philippine Embassy, Philippine Overseas Labour Office (POLO) and Philippine Airlines, and many dignitaries including Shaijan M O, Regional Director and other senior officials from Lulu Group, and other leading business groups operating in Qatar.
The festival offers a wide range of best quality agriculture produce and food products from the Philippines including an array of sauces like soy sauce and oyster sauce to banana syrup and a range of noodles, delicacies, and packaged foods, carefully curated for Lulu by the group's own sourcing office in Calamba, Laguna, Philippines, which makes it possible for Lulu to sell products at the most affordable prices.
Speaking at the event, H E Timbayan said that Pinoy Fiesta is constantly promoting the Filipino products in Qatari markets.
“We are happy to know that many of our products including food and non-food items continuously gaining popularity not only among Filipino community but other expatriates as well in the country,” said the ambassador.
He also thanked Lulu Hypermarket for participating in the celebration of the 124th anniversary of the Proclamation of Philippines Independence by holding the festival.
“I would like to thank management of Lulu Hypermarket for sharing with us – Filipino expatriate community, Embassy of Philippines celebration of 124th Anniversary of the Proclamation of Philippine Independence-Mabuhay,” said the ambassador.
Lulu Group has long-standing business relations with the Philippines, and as a leading retailer of the region, they have always been the major source of employment for the Filipino nationals. The Philippine Embassy and POLO are working closely with them to enrich the sharing of skillsets and economic opportunities between the Philippines and the Lulu network worldwide.
Speaking on the sidelines of the festival Shaijan, Regional Director of Lulu Hypermarket Qatar, said:“Lulu Group has been celebrating the Pinoy Fiesta for many years and this year it is highly special as it is coinciding with the 124th anniversary of the Proclamation of the Republic of the Philippines. Our Sourcing Offices in the Philippines have been the major source of strength in supporting Lulu's operations in Qatar with the uninterrupted supplies of best quality Filipino products and agricultural produce”.
“Qatari citizens and expatriates alike are quite familiar with the quality of Filipino food products and especially of Filipino agricultural produce, which are one of the most diverse ranges in the region”, he added.
While exchanging his greetings on the Philippine Independence Day, he invited all ethnic and expatriate communities to make use of this unique opportunity to taste the exotic goodness of the culinary specialities of Philippines and to explore the wide range of personal care and other products that are the best in class.
Special emphasis has been given to fill the aisles of Lulu stores with a wide variety of best quality agriculture produce and Filipino food products that are specially flown in from the Philippines. Visitors can also take a short-cut to great taste via Lulu Hot Foods section which will feature speciality Pinoy delights such as adobo, palabok, beef sisig, shanghai, and much more.
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