(MENAFN- The Peninsula) Sanaullah Ataullah |
The Peninsula
Doha: Grand Mall has announced it is opening its hypermarket in Mekaines, the sixth branch in Qatar tomorrow. The retail giant, which witnesses footfall of 30,000 customers per day at its outlets in Qatar, has plans to open three more hypermarkets this year in the country, said a senior official of the company.
“Grand Mall group's expansion plan reaffirms Qatar's status as a preferred country for expatriate workforce and tourists. Shoppers can easily access the group's sixth outlet, conveniently located in Mekaines, Exit 37 Salwa Expressway, that heads to Abu Samra,” said Grand Mall Managing Director Dr. Anwar Ameen Chelat.
Addressing a press conference, Dr. Ameen said that this new outlet with an area of 55,000sqft will be the preferred destination for the nearby residents as well as transit customers of Saudi-Doha, with ample convenient parking facilities.
The press conference was attended by Regional Director, Ashraf Cherakkal; General Manager, Ajith Kumar; Business Development Head, Nadeem Pasha; COO of Bin Yousef Group JV Partner, David Ford, and other company officials.
Dr. Ameen said,“Grand Mall group has grown into a successful brand in the world, particularly in the Middle East. The launch of our sixth hypermarket in Mekaines happens to be our 80th outlet overall. The launch comes ahead of the FIFA World Cup Qatar 2022. Besides international brands, the mall offers products of local manufacturers and producers.”
He added:“Our customers' support validates our slogan 'Grand Shopping, Great Values' which has been our motto since the beginning of Grand Mall. A postmodern approach to shopping and international standards ensures our customers high-class shopping experience every time. We believe we are Qatar's go-to shopping destination as we offer products at reasonable and competitive prices.”
The Managing Director spoke about health and hygiene protocols followed by Grand Mall Hypermarkets, particularly during the COVID-19 pandemic.
“The pandemic affected retailers as well as consumers, but we prioritised the interests of citizens and residents. We did not let the crisis deny demands of our customers. We ensured health, safety and hygiene standards after several pilot tests. We developed a sanitised, hygienic method to deliver products by installing advanced foodstuff packaging facilities in all regions to supply touch-free, high-quality eatables, lentils, spices, and other products.”
Lauding the government and local authorities for their support, Dr. Ameen said:“Qatar government's initiatives and policies have helped us boost our business ties.”
Ashraf Cherakkal said:“Knowledge about customer insights and behavioural data helped us to write our retail strategy. This resulted in satisfying customer experiences. This approach pulled in an average footfall of more than 30,000 customers daily in our outlets in Qatar. Our company vision and focus have evolved Grand Mall into a grand enterprise with over 80 outlets, 6,000 employees, serving about an average of 300,000 customers daily.”
Ajith Kumar said:“Grand group has become a much sought-after name in just two decades since its debut in 1994. Our business strategies and business alliances with partners all over the world has helped us reach this stage. Our strategy of ultra-low prices combined with attractive rewards sets us apart from our competitors.”
Dr. Ameen reiterated Grand group's strategy of alliance with partners across the world.
“Co-operation with local producers and businesses keeps us rooted to the foundation of our values. We have our own specialised permanent sourcing team located in different countries. We also have specialised team for procurement of items fresh directly from farms on daily basis. As a responsible retailer, we understand our role of building a merchandising entity that offers a platform to local producers to thrive. This helps us to specialise in promoting standard retailing. We aim to promote sustainable retailing with workforce happiness and community welfare.”
Dr. Ameen announced the Grand's huge expansion plans for the next five years in Qatar. The upcoming new opening of three more outlets at Al Aziziya, Umm Garn, Umm Al Amad this year will extend more service to customers and will create new job opportunities for expatriates and residents.
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