(MENAFN- The Peninsula) Sachin Kumar |
Al Faisal Holding, one of Qatar's largest diversified group of companies, yesterday launched its new subsidiary Metaserra, a joint venture with Turkey's Doludizgin. Metaserra will offer production services to cinema, television, and digital platforms, as well as for films, series, commercials, and documentaries.
These services will cover several areas including screenplay and scriptwriting, set design, visual and special effects, production design, and music and soundtracks. The new subsidiary was launched in the presence of Sheikh Faisal bin Qassim Al Thani, Chairman of Al Faisal Holding and delegation from the Turkish Embassy.
“I am pleased to announce our partnership with Doludizgin, which will result in the addition of a new and innovative business to the diverse range of services we offer at Al Faisal Holding. This partnership will allow us to enter new sector adopting the latest innovative technologies used in the media industry, an area of growing importance,” said Sheikh Khaled bin Faisal Al Thani, Board Member of Al Faisal Holding, addressing the press conference held at Marriott Marquis City Center Doha Hotel, yesterday.“We are pleased to be one of the contributors to the development of this industry locally through and the establishment of Metaserra is in line with this strategy,” he added.
Metaserra will also organize exhibitions, conferences, workshops, academic courses, festivals, and competitions related to cinematography and the general production and distribution of film and TV. In addition, further expertise will be offered on the commercial aspects of the industry, including the development and leasing of studios as well as the buying, selling and renting of equipment central to the production processes.“In the next five years, we are hoping to become one of the key players in the market,” Sheikh Khaled bin Faisal Al Thani told The Peninsula.
Koray Demir, film director and CEO of Doludizgin added:“It is a great honour for us that Al Faisal Holding is our launch pad to the Qatari market, as one of the most solid pillars in this country, and we look at our strategic partnership with it as a valuable opportunity that allows us to put our expertise and capabilities to forge together a new success story that complements our more than twenty-years journey in the Turkish and global market”.
“Today Metaserra is here to open the doors of a new world toward a new digital revolution. A new era has begun for solution partners who can look beyond the type of stereotypical media production we are accustomed to. We have always wanted to be part of Qatar's market and MENA promising future. The rising Qatari market is a shining star in the Middle East, and we will do our best to make this star shine on new horizons. We will make our ambition a solid sail that contributes to achieving the desired aspirations of a boat we filled with goals and promising projects,” he said.
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