(MENAFN- Gulf Times)
* PM inaugurates Doha Jewellery & Watches Exhibition at DECC HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani inaugurated the 18th edition of Doha Jewellery & Watches Exhibition (DJWE) Monday at the Doha Exhibition and Convention Centre (DECC).
Following a hiatus owing to the Covid-19 pandemic, the region's only business-to-customer show of its kind is back and will run daily until May 14.
DJWE, the longest-running and most-anticipated exhibition in Qatar's annual calendar of business events, is organised by Qatar Business Events Corporation (QBEC) and held under the patronage of HE the Prime Minister and Minister of Interior.
The exhibition features more than 500 brands from over 10 countries.
HE Sheikh Khalid toured the pavilions of Qatari and international companies, taking note of the most important new designs of jewellery, watches and rare gemstones, the official Qatar News Agency reported.
He also visited the Qatari designers' pavilion, where he was briefed on their most prominent creations in the field of designing modern jewellery and precious stones, inspired by the Qatari heritage.
The opening ceremony was attended by a number of their excellencies sheikhs and ministers, members of the diplomatic corps accredited to the State, a number of senior officials and businessmen, as well as representatives of the exhibiting companies.
Bollywood superstar Alia Bhatt joined the opening ceremony as the face of QT's promotional campaign for DJWE, which is currently running in select regional and international markets. The campaign is projected to resonate with jewellery aficionados as well as further Qatar's position as a luxury destination, according to a press statement by QT.
For the first time, DJWE will host luxury fashion house Louis Vuitton, French jeweller Lorenz Bäumer and Italian watchmaker Gagà Milano. Famed French department store and brand Printemps will also participate, paving the way for its debut in Qatar later this year when the 150-year-rich label will open its first ever store outside of France.
QT Chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker said,“For nearly two decades, DJWE has successfully attracted a growing number of global luxury brands and industry experts, cementing its position as the only business-to-consumer show of its kind in the region, directly connecting brands with customers.
“As the global tourism and travel sector works on its recovery from the events of the past two years, hosting DJWE is particularly special this year as we can once again welcome customers from around the world for this spectacular event. Exhibitions such as DJWE serve to energise multiple private sector players such as travel, hospitality, food & beverage, retail and event organisers.”
DJWE promises an extensive display of classic and contemporary luxury collections by internationally recognised brands and designers as well as local designers.
Spanning more than 33,000 sqm, the latest edition of the exhibition promises to provide international, regional, and local brands a networking platform for companies and visitors in Qatar.
In addition, DJWE's workshops and sideline events are designed to allow industry experts and specialists to connect with buyers and learn more about the preferences of their customers in the region.
The Gems and Metals Calibration Lab will also be present to guide buyers and raise awareness on the importance of grading diamonds, tackling fraud, and purchasing products that adhere to international standards.
* DJWE's Big Nine
Keeping with the traditions of previous editions, Qatar's most eminent jewellers have set up large showcases at DJWE, many of which will be bringing new brands, limited-edition collections and extraordinary showpieces. This year's big nine are Alfardan Jewellery, Ali Bin Ali Luxury, Al Majed Jewellery, Al Muftah Jewellery, Amiri Gems, Blue Salon, Bvlgari, Fifty One East and Louis Vuitton.
* DJWE and FIFA World Cup 2022
As the country gears up to host the first ever World Cup tournament in the Middle East, Al Majed Jewellery has been named the official luxury jewellery and accessories maker for the FIFA World Cup 2022. Its special collection of football-inspired pieces will be revealed for the first time ever at DJWE.
* Qatari Designers
As part of QT's continued efforts to nurture local talent and creativity, DJWE will be dedicating floor space to 10 Qatari designers. For the fifth year running, local designers and entrepreneurs will be showcasing their products alongside some of the most established names in the industry.
* International Pavilions
In celebration of the long history of craftsmanship, trade and influence enjoyed by Turkish and Indian jewellers in the region, this year's DJWE returns with a dedicated space for brands from both countries. Following on the success of earlier editions, the Turkish and Indian pavilions are back for the second and third time respectively.
* DJWE Partners and Sponsors
This year's edition of DJWE is supported by QNB as the Official Sponsor, Qatar Airways as the Official Airline Partner, and Alfardan Automotive as the Official Car Sponsor.
* Registration, Timings and Access
Visitors are invited to the exhibition free of charge once registered via - the official DJWE website. The exhibition will be open from 12noon to 10pm from May 9 to 12; from 4pm to 10pm on May 13; and from 12noon to 10pm on May 14.
Located in the heart of West Bay, DECC can be easily accessed by Doha Metro, with a direct route from Terminal 1 to the DECC Metro Station (Red Line).
DECC is Qatar Clean-certified to give visitors the reassurance they need to enjoy a safe shopping experience at DJWE this year.
Last updated: May 09 2022 08:50 PM
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