(MENAFN- Golin Mena) In line with its continuous efforts to increase traffic safety, Al Ghandi Auto, UAE’s leading automotive distributor, announced its partnership with RoadSafetyUAE to launch a road safety awareness campaign. The first event of the road safety series took place at the dnata Travel Group’s corporate offices, designed to engage employees using Al Ghandi Auto’s ‘seatbelt convincer’ device – a practical and straightforward educational tool which allows riders to experience forces up to five times their body weight, similar to that of a 5-7 mph crash.
Road transport is the most popular form of travel in the UAE, with around 3.5 million cars on the road, 40% of which drive around Dubai. Studies show in case of an accident, seat belts reduce death risk for passengers in the front seat by 40 – 50% and by 25 – 75% for those in the rear seats. Interestingly, a survey conducted by RoadSafetyUAE highlights that 22% of drivers do not ‘always’ wear seatbelts and 29% of co-drivers do not ‘always’ buckle up. The road safety awareness campaign intends to draw attention to these crucial safety considerations.
As a leading automobile distributor, Al Ghandi Auto firmly believes that it is imperative to focus on passive and active safety in the vehicles and advocate for road safety in the country. Executives at the dnata Travel Group, a global travel services provider headquartered in Dubai, organised the activation at its dnata Travel Centre in Business Bay as part of ongoing efforts to enhance and innovate the ways in which it communicates the message of safety.
The ‘seat belt convincer’ activation blends theoretical and experiential learning, empowering its users with a deeper understanding of the dangers of a low-speed collision, enhancing an ongoing emphasis on the value for safety a simple seatbelt provides. For the dnata Travel Group, amongst the essential elements of conveying the message of safety to both its employees and its customers, its Arabian Adventures’ tour guides took part in the activation, who conduct regular city tours and desert drives, and communicate the importance of wearing a seatbelt throughout UAE adventures.
Participants will also have the chance to examine the Chevrolet Tahoe Z71 and GMC Yukon AT4’s comprehensive safety features in demonstrations led by Al Ghandi Auto representatives, as the Road Safety Awareness Campaign continues across the city.
Commenting on the Road Safety Awareness Campaign, Mark Jenkins - CEO of Al Ghandi Auto Group said “Undoubtedly, we are in a transformational time in road transportation safety. The latest advancements and progress witnessed by the auto industry has spurred the need for greater road safety awareness. We believe that it is our responsibility to educate the public on safe driving behaviours.”
“With two-thirds of fatalities in vehicles caused by motorists and passengers not wearing seat belts, we look forward to collaborating with RoadSafetyUAE to support our customers and enhance their knowledge ensuring their aware of best practices that lead to a better road environment for all,” added Jenkins.
According to Thomas Edelmann, Managing Director, RoadSafetyUAE, road safety in the UAE is primarily about educating traffic participants about safer driving whilst providing a platform for ongoing discussions on how to create more pleasant experiences on the road.
“We are delighted to work with Al Ghandi Auto in to create a safer environment for people that live in and visit Dubai,” said Edelmann. “The seatbelt convincer campaign is an excellent way to highlight the importance of seatbelts first hand in a manner that is engaging, entertaining and memorable.”
Events pertaining to this campaign will run across the UAE to encourage drivers and passengers to build a positive habit of buckling up the moment they enter their cars.
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