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Shibuya-ku, Tokyo, Japan, Japan, Feb 09, 2022, 04:03 /Comserve / -- Mobile Learning Market With Top Countries Data, Industry Analysis , Size, Share, Revenue, Prominent Players, Developing Technologies, Tendencies and Forecast
The mobile learning market was valued at USD 18.23 billion in 2019 and is expected to reach USD 58.50 billion by 2025, at a CAGR of 21.45% over the forecast period 2020-2025. The rapid adoption of electronic devices in educational institutions, increasing investment in information technology, growing adoption of Bring Your Own Device (BYOD) culture are some of the major factors driving the growth of a mobile learning market.
- Growing adoption of digital learning solutions due to higher penetration of the mobile devices has empowered learners to gain access to material, away from a fixed location, by erasing boundaries and introducing interactive means through which the overall learning experience has been enhanced. Moreover, information is presented in a more effective way by using numerous types of digital media, which helps in better understanding and retention of concepts.
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Key Market Trends
Corporate Segment Will Experience Significant Growth and Drive the Market
- Mobile learning is a rapidly growing area for training and development departments in organizations of all industries. Most corporate companies adopt technology-aided learning, which enables learners to create, store, and deliver innovative ideas at the workplace. According to the study, organizations that rely on mobile learning solutions saw a 16% boost in productivity and improvements in creativity and loyalty of their employees.
- A survey conducted by IBM India among CIOs, CMOs, CTOs, and other decision-makers across various verticals indicated that about 57% of enterprises are planning to invest in BYOD and mobile technology. In comparison, 67.4% expressed personal interest in owning this technology, which reflects the growth of mobile learning in the corporate segment.
- In order to reduce the training cost, most of the corporate organizations have reduced hiring of trainers and started adopting mobile learning solutions such as Massively Organized Open Courses (MOOCs) which are offered by private content providers such as Coursera, Udacity, Khan Academy, etc. at a lower expense.
- Additionally, many corporate organizations are trying to implement mobile learning solutions to offer training that can be taken on the go and within the users' workflow. The flexibility of the training resides on the user's hand and can learn at their own pace, convenience, and ultimately gain expertise in an effective manner.
Asia-Pacific is Expected to Experience Significant Growth
- Rapid internet growth in Asian countries due to the availability of bandwidth, cost-effective data plans, and increased awareness has led to the digital adoption of the various sector, including education, and is driving the market. For instance, according to the ICUBE report, digital adoption is being propelled by rural India registering a 35% growth and reached 200 million internet users in 2018 and is expected to reach 290 million by the end of 2019.
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- Many countries are embarking on large-scale, government-supported initiatives to distribute tablet devices to students in the K–12 schooling sector in order to integrate mobile technologies with education. For instance, the Indian government launched a major tablet initiative in India in 2012, Aakash 2 tablets, which were offered at a much lower price to the university students. This initiative was to transform the Indian educational system by reaching out to rural communities.
- The outbreak of the COVID-19 has provided significant opportunities for mobile learning in the region as most of the educational institutes and organizations are closed and being operated from homes. Owing to this, many of the mobile learning providers are offering their solutions for free. For instance, recently, in March 2020, Promethean, held by NetDragon Websoft, a Chinese video game company announced to offer its cloud-based lesson planning and delivery software, ClassFlow, for free and to schools and teachers. Such initiatives would further drive the adoption of the market studied.
Competitive Landscape
The mobile learning market is competitive and is dominated by a few major players like Upside Learning, NetDimensions Limited, SAP AG, Promethean World Ltd, and Skillsoft. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.
1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Rapid Adoption for Digital Learning Solutions
4.2.2 Growing Concept of BYOD
4.2.3 Increasing Peneration of Mobile Device such as Smartphone, Tablet and Laptops
4.3 Market Restraints
4.3.1 Increasing Initial Investment in Technology Infrastructure
4.4 Market Opportunities
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Assessment of Impact of COVID-19 on the Market
5 MARKET SEGMENTATION
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