(MENAFN- Times Applaud) KNYA Med started went from making PPEs for government hospitals to supplying eco-friendly medical scrub suits, face masks, lab coats and more to healthcare workers across 650 locations.
KNYA Med, a Mumbai-based medical gear company, debuted its EcoFlex scrub suits earlier this month. These are medical professional outfits made of recycled polyester. Vanshika Kaji, 27, a fourth generation textile entrepreneur and co-founder of KNYA Med, said, “Our EcoFlex Technology uses 100 percent recycled polyester manufactured from PET bottles found in ocean garbage.”
According to the founders, in the year and a half following the outbreak of the pandemic, KNYA Med has emerged as one of the leading suppliers of medical scrub suits, lab coats, face masks, compression socks, and scrub hats to more than 500 medical facilities in 650 locations across the country.
There are over 8 million medical practitioners in India that purchase numerous scrubs each year.
Abhijeet Kaji, 30, co-founder of KNYA Med and Vanshika’s husband says, “We believe there is a potential to give fashionable, comfortable, and scientifically backed gear to these superheroes through D2C and direct to hospitals/clinics channels.”
Following his time at Stanford, he worked as an investor at global venture capital firm Warburg Pincus and founded Mumbai-based Filter Capital.
Meanwhile, Vanshika was already running her first business, KNYA, which manufactures workwear for women.
Following our 2019 marriage, she relocated from Delhi to Mumbai to live with me, where she was working her startup when COVID-19 struck.
The inevitable next step was to create personal protective equipment (PPE) kits for medical personnel, which drastically altered the startup’s trajectory. She even changed the name of the company to KNYA Med in March 2020.
The Maharashtra government issued a clear guideline to initiatives such as KNYA Med. They could only do business with private hospitals after they had provided enough PPE kits to government-run hospitals.
Abhijeet has opted to leave the venture capital business and begin working full-time at KNYA Med in September 2020.
Vanshika says, “Our goal at KNYA Med has always been to create a company to help medical professionals transcend the current pandemic. The actual KNYA Med was born somewhere around September 2020. We dedicated ourselves to creating PPE kits for medical personnel until the first half of 2021, and we worked on a lot of B2B medical uniforms like scrub suits, lab coats, hospital linens, and so on. However, somewhere along the way, we realised that we needed to create a brand around it.People in this field can aim to wear cool and comfy clothing as well.”
That’s when knyamed was born, creating D2C products. According to Abhijeet, they want medical personnel to look and feel their best.
He says, “We require consistency, laboratory-tested fabric, and items that fit the body a”nd enable it work at its best… The Bombay Textile Research Association (BTRA) conducts laboratory testing on our products.”
According to Abhijeet, KNYA Med has influenced lakhs of medical workers by delivering medical uniforms to 650 cities through their website and Amazon alone.
“Today, we design and manufacture lab coats, medical scrub suits, compression socks, masks, and scrub caps. However, our website currently has roughly 160 SKUs (stock-keeping units).”
Although we manufacture five different types of items, there are several versions for nurses, brothers, radiology technicians, home care professionals, surgeons, and others.
KNYA Med, for example, offers three styles of men’s scrub suits in 7-8 colours and seven distinct sizes.
The enterprise employs design and fabric nuances to match their individual requirements in garment wear, depending on the type of speciality or whether it is for an experienced surgeon or a medical school student. We are developing an environmentally friendly product, but our primary goal here is the medical professionals we assist.
To make these scrubs, we are collaborating closely with mills across India, mainly in Gujarat.
“It’s our own design,” explains Abhijeet.
And how is it good for the environment?
According to Vanshika, recycled polyester uses much less energy than virgin polyester while producing significantly fewer greenhouse emissions per square metre of cloth.
Furthermore, the substance is free of potentially dangerous compounds such as alkylphenol ethoxylates (APEO), which are non-ionic surfactants used as detergents in the textile industry.
She continues, “EcoFlex was launched after six months of extensive fabric technology and functional design study.
The four-way stretch of ease of movement in both directions, across and lengthwise, is one of the key characteristics.
It’s also autoclavable in hospitals, allowing it to support the harsh laundry process that hospitals use to disinfect scrubs before they reach the operating room. Finally, it has a functional design to meet the needs of the doctor.
She says, “We’ve included minor details like a secret phone pocket inside a pocket to give them a safe location to keep their valuables.”
KNYA Med sells their products to big independent hospitals, smaller nursing homes, and other facilities in addition to huge hospital networks.
According to Abhijeet, a large part of their rapid expansion is due to the magic of last mile logistics in India today, as well as the high quality of their items.
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