(MENAFN- Introspective Market Research) Mobile entertainment is a vast industry catching the attention of providers and consumers, and the future has many scopes. Industry giants such as Facebook and Google have invested heavily in the mobile entertainment and advertising industries. Mobile advertising is one of the most important emerging sectors in developed as well as developing countries. Mobile entertainment consists of various activities related to mobile electronics. Definitions are somewhat subjective and constantly evolving, but purely leisure activities, telecommunication, may include mobile users connecting to the Internet through a WAP-enabled cell phone, searching for a specific ringtone and downloading it to their cell phone. This falls under Segment, where this activity utilizes wireless communication networks, incurs charges for downloading files, interacts with service providers, and is a form of leisure activity.
Streaming media and video services, mobile TV, and games have redefined digital entertainment to provide new experiences for mobile users. The result is unprecedented levels of mobile content availability and consumption. The relentless growth in game and app downloads, average TV watch time on mobile, and an expanding base of mobile entertainment audiences mean significant demand for these services today and are expected to grow steadily going forward.
Delivery of mobile entertainment
Mobile entertainment via SMS has expanded rapidly in Europe and Asia and is still a major technology holder for sending mobile entertainment messages to consumers. SMS is still the most effective way to reach this target market as it is the primary messaging technology used by young people. SMS is also ubiquitous, reaching more users than any other technology available in the mobile space (MMS, Bluetooth, mobile email or WAP). Best of all, SMS is so easy to use that its adoption rate is increasing day by day.
It is the reliability of the service that increases consumer confidence when using SMS for mobile entertainment applications. This means that when a consumer orders a new wallpaper or ringtone, it should work properly in a fast and reliable way. Therefore, choosing the right SMS gateway provider is important to ensure quality of service along the entire path of entertainment SMS until it reaches the consumer's mobile.
Growth of mobile entertainment
A few years ago, the concept of mobile entertainment included ringtones, wallpapers, a few full tracks, video downloads, and sharing with friends. Of course, if you have a memory card, you can store a lot of music, images and videos on your phone. But it exceeded that standard. Mobile devices are challenging the choice of other entertainment media. And this change has affected every major function of the industry. From content creation to promotion and distribution, the advent of mobile devices with large screens and rich multimedia features supported by faster bandwidth have led to democratized access to content anytime, anywhere. Consumer demand has also changed. Now he wants to access his favorite movies, sitcoms, news or other TV shows from his basic device like a smartphone.
Mobile Entertainment Opportunities:
Gaming: The sophisticated features of phones and tablets allow for immersive gameplay. Significant changes have been made to the gamer profile as gaming is no longer limited to teenagers. The typical mobile user is between the ages of 20 and 25, and the 40+ age group is witnessing significant interest in gaming. Mobile social games have gained tremendous popularity in recent years.
Music: Mobile entertainment also brings tremendous opportunities to the music industry. Mobile apps help your industry retain customers by reaching new audiences, driving paid content, and engaging with them on an ongoing basis. The success of apps such as Spotify, Last.fm, Pandora and Shazam are great examples of how other players can reach and benefit from their apps.
Gambling: Mobility is also a powerful tool for the gambling industry. Mobile apps serve as a great medium for casinos and others in the gambling industry to reach their audience and place their bets anywhere, anytime.
TV: Mobile apps have emerged as a successful enhancement in the TV industry. Increases eye and TRP by allowing viewers to watch their favorite shows on the go. The app is also a great tool for channels to engage their audience through social media sharing, recordings, star information, upcoming shows, teasers, alerts and votes, and more.
Movies: The movie industry, struggling to attract people to the theatres and multiplexes, has found mobility as a great solution to create buzz before the release of a movie. A mobile game based on the movie characters and mobile app with trailers, star cast interviews, release updates etc., have proven to be immensely successful in luring the audience and getting the cash registers ringing.
Content Production: Mobility is also playing a great role in the production phase with apps developed to connect and monitor recording devices, pre-visualization composers for storyboards and set-designing etc.
Brand Promotion: There is tremendous scope for brands to use mobile entertainment to engage with an exploding mobile connected consumer base and interact with them. And, businesses are slowly realizing the potential of promoting their brands through games and cater to their instant gratification for products and services. Early adopters like Coca-Cola, Nike etc., had reasonable success through it encouraging others to make mobile games a key element of marketing and branding.
The current form of mobile apps cannot be ignored. The only person who is not aware of the mobile revolution lives among stones. From news alerts to live cricket scores, there is nothing an app would miss. Shopping, amusement, food, meeting places, game zones etc. all are covered by mobile apps now. The establishment of mobile apps has definitely created a new avenue in the media and entertainment industry. As a result, media and entertainment sector has already witnessed the rapid transformation of a more focused consumer base.
Considering the entertainment industry, news/sports apps to gossip apps everything exists. This has become an important aspect in apps nowadays. The most valuable thing is that the increased number of followers who are interested to know information and keep themselves updated. This is the biggest reason why mobile apps are playing a very vital role in media and entertainment industry.
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