Dhaka: The emergence of Bangladesh as one of the world's fastest-growing economies while most of the world has its doors shut for travel has created a unique challenge. The need and desire to travel has never been greater, yet the fear of low safety standards and insurance is at an all-time high. Post-Covid startup Jatra.com aims to solve this problem in the new normal era by providing travellers from all walks of life with the security they need.

Jatra.com, a travel and hospitality startup, saw a clear gap in the current market: countless brands and organisations speaking about the safety of their consumers. However, there was no support offered to back up this claim.

With the help of a third party insurance provider, Jatra introduced a first of its kind insurance solution for travellers in the country.

The guests of Jatra will be fully insured the moment they enter the Jatra flagship till they check out. This bite-sized insurance provided for the guests includes Accidental Death Benefit, Accidental Medical Expense, and Emergency Medical Evacuation expense. All guests will automatically be insured once they check-in into any of the Jatra accommodations. The validity for the insurance will be from the guest's check-in till their check out. This partnership goes into effect on Dec 1, 2021

Khandakar Ataul Haque, Chief Operating Officer, Jatra.com, commented, 'The lack of standardised hospitality solutions in Bangladesh led to the formation of Jatra. We will provide franchised accommodations across Bangladesh utilising technology, standardisation and innovation to raise the bar for the hospitality industry. Jatra places considerable emphasis on guest's safety and Insurance for all Jatra guests is an extension of our value proposition'

Platforms and entrepreneurs have the responsibility to adapt and find new solutions to ever-growing challenges in this new post-pandemic world as new problems stem from congested legacy industries that have remained the same for decades.

Jatra provides a platform for franchise accommodation partners to generate demands and revenue through the use of technology, digital marketing, online channel management and supported by its vast corporate and travel agency tie-ups.

Jatra is a travel-tech solution provider that offers accommodation services with premium quality amenities located in five premium locations throughout Bangladesh. These Jatra flagship properties are situated in Dhaka, Chattogram, Rajshahi, Khulna and Sylhet.

Within the next year, they aim to expand to over 400+ properties nationally. Jatra also provides 24/7 active customer call center services to take care of all queries raised by the customers.

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