Dubai: Yesterday, millions of Free Fire fans all over the world celebrated the game's first major global brand campaign, Battle In Style, at a dazzling live showcase that combined music, dance and cutting-edge technology. The livestream was a real treat for the senses for all, featuring T.R.A.P., the virtual band made of Free Fire characters Kelly, Moco, Miguel and Antonio, who performed solo hits in their distinct styles. The four reunited to perform a special, never-before-released Battle In Style anthem after Free Fire players tuned into the game to unlock the 150 million Global BOOYAH Milestone.
Catch this recap for all the highlights from the showcase.
Battle In Style is a new brand identity for Free Fire that encourages players to face both in-game and real life battles creatively, and in a way that is unique and authentic to them. The anthem, inspired by Battle In Style and Free Fire's ethos of diversity and inclusivity, was created by blending each T.R.A.P. member's song into one. The result was a catchy, rhythmic blend of music styles, from Antonio's rap, to Moco's electronic, Miguel's country and Kelly's pop.
Free Fire fans show up to engage and interact with T.R.A.P. on YouTube
Free Fire fans could also interact with and influence the band's virtual performance in real time, immersing themselves like never before in a livestream. Through voting and commenting, viewers were able to enhance various special effects and live elements such as pets, emotes, vehicles, and character outfits to appear onstage.
Highly entertaining and visual segments were introduced to encourage participation from viewers, such as Antonio's speed racing performance that got fans live commenting furiously to ensure he drove faster to escape from an electrical wall.
The pre-event and live performance exceeded a million views from Free Fire fans worldwide and saw more than 60,000 comments and interactions made during the 20-minute extravaganza on YouTube.
That's not all – Survivors who logged into the game between 27 and 28 Nov also received an exclusive Battle In Style emote to celebrate reuniting T.R.A.P. members!
Thrilling month of Battle In Style festivities – a signal for more to come
The livestream marks the end of an exciting month of Free Fire celebrations to launch Battle In Style and this year's highly anticipated Booyah Day. Survivors not only welcomed a new character, Leon, but were treated to a huge drop of themed events including in-game missions, new costumes, rewards and items.
With Battle In Style, Free Fire players can now not only style and express themselves in even more ways in-game, but be inspired to embrace their true individualities and be authentic in the real world, as demonstrated in the Battle In Style short film. Fans and players can look forward to many more Battle In Style content releases to come.
About Garena :
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019 and 2020, according to App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor, Call of Duty: Mobile, and League of Legends – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world's biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea's other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea's mission is to better the lives of consumers and small businesses with technology.
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