Dubai, United Arab Emirates: The Toyota Land Cruiser has cemented its legendary status amongst automotive enthusiasts and is widely recognized as an icon of the UAE. Now, Al-Futtaim Toyota has collaborated with another UAE institution, the Al Ijaza Cafeteria, one of the UAE's oldest and most popular cafes, to give UAE drivers a completely new experience. The Station Cafeteria: Land Cruiser x Al Ijaza experience pays homage to the UAE's drive-thru chai-and-chill ritual – an iconic fixture of the country's automotive culture.
Long before the appearance of fast-food chains and drive-through restaurants which UAE residents have become accustomed to, people would visit smaller cafeterias with kitchens serving quick bites, juices and karak chai. Drivers would order from their cars and enjoy the fairly priced, great quality food. Many years later, despite the availability of more options, many locals and expats alike still partake in this tradition, with Al Ijaza Cafeteria remaining to be one of the most popular food establishments for this type of experience for over 20 years.
The Station Cafeteria: Land Cruiser x Al Ijaza will take place every Friday and Saturday from Friday 26th November until Saturday 11th December where fans will be treated to an exclusive drop of a capsule collection of bespoke merchandise designed to celebrate the collaboration along with a 'limited edition eight-item menu, prepared for the pop-up's culinary experience. All this while being immersed in this long-standing cultural phenomena.
Andy Barratt, Managing Director Al-Futtaim Lexus and Al-Futtaim Toyota said:“Hot off the heels of the reveal of our full size Lego Land Cruiser, we're back with another way of engaging with our customers outside of our exciting line-up of products. The Land Cruiser is truly engrained in the history of the UAE so it made sense for us to collaborate with another icon that is considered part of the make-up of the country. The Station Cafeteria: Land Cruiser x Al Ijaza is a celebration of grassroots subculture around a time-honoured driving tradition of the UAE. We look forward to welcoming guests for this truly unique experience.”
Since its launch in 1951, the Land Cruiser has continued to be selected by automotive fans as the vehicle symbolizing Toyota's quality, durability, and reliability. Seventy years later, in June this year Al-Futtaim Toyota introduced the long-anticipated evolution, with ground-breaking enhancements to the platform and powertrain befitting the king of SUVs.
About Al-Futtaim Toyota :
Toyota, a Japanese automotive manufacturer founded in 1937, is the world's market leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of Al-Futtaim Group, for over six decades, and has been leading the sustainable mobility movement since 2008.
With a large line-up of vehicles ranging from SUV, compact, sedan, coupe, MPV and LCV, as well as a wide range of Hybrid options, Al-Futtaim Toyota is setting new benchmarks for clean motoring in an effort to actively contribute to a lower carbon footprint in the UAE. 2017 saw the introduction of the zero-emission hydrogen-powered Fuel Cell Electric Vehicle (FCEV) Toyota Mirai, in a pilot aiming at studying the possibilities of establishing a hydrogen-based, carbon-free society.
Toyota's line-up features several hybrid vehicles including the sporty, practical and environmentally friendly RAV4, the C-HR, an innovative compact SUV, the seven-seater Highlander which is the brands biggest HEV to date, the powerful and efficient Corolla and the sleek and sophisticated Camry.
In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the UAE, much to the delight of fans and loyalists across the country. With the all-new fifth-generation model, the legendary name returned to set the roads ablaze with a comeback only fitting of the Toyota Supra story, with the 2021 version launching a year later in October 2020.
In August 2020 Al-Futtaim Toyota shook up the lifestyle pickup segment with the introduction of the all-new eighth-generation Toyota Hilux Adventure. This was the first time ever that the Hilux is available as a retail model in the UAE, meaning that it is no longer limited to dominating the commercial-use sector.
About Al-Futtaim Automotive :
Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world's most-recognized automotive brands and services.
Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group's services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.
Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.
About Al-Futtaim :
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim's entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.
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